MEET THE FINALISTS

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company (NZM) has helped transform the sheep industry from a faceless commodity into a supplier for premium global brands. So, we teamed up to celebrate the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by asking our audience to design a product that harnesses the potential of strongwool, in the same way that Allbirds and Icebreaker have done with New Zealand farmers’ merino wool. The winning effort will be developed as a product at Studio ZQ, NZM’s new innovation space, as well as the winner going on two-all expenses paid trips to Christchurch and San Francisco. The power of a deadline saw the entries flooding in at the last minute, with 92 entries and 783 people’s choice votes. Here are the finalists.