What the recent deals she's seen happen all have in common

Reynolds says ambition, self-awareness, a deep understanding of the market and empathy for customers, a clear sense of what success looks like and the milestones and timeline to get there are what recent deals have in common. She says New Zealand companies also tend to lead on the world stage when it comes to empathy, as sincerity and humility are in our nature, and often, our most successful businesses help create a better world. “I do think we are leaders in this space,” Reynold says. “The world is beginning to know about it and we are beginning to capitalise on it. It feels like we are at the bottom of a wave which we should be preparing to ride, because it’s rising quickly. To surf it successfully does not need any special skills beyond boldness and confidence that we own it. Empathy for each other and the planet has always been at our core, but it’s needed now more than ever in the world – markets and customers are calling for it more than ever.”