HOW DO WE GET TO 100% SEATBELT USE?

While most Kiwis are good at wearing their seatbelts, there are still a surprising number of accidents on our roads involving unbuckled drivers or passengers, AA research has found:

● Up to 30 per cent of car occupants killed on Kiwi roads each year aren’t wearing a seatbelt — 90-100 lives are lost each year.

● Researchers believe half of these deaths could have been prevented by seatbelts — 45-50 people could have survived if they’d buckled up.

● Even at lower speeds, failing to wear a seatbelt is very dangerous — there’s a nearly 50 per cent chance of a serious injury if you crash at 50km/h without your seatbelt on.

● The people most likely not to buckle up are those who work in primary industries, drive an older vehicle — especially a truck or van (maybe one without a seatbelt reminder) — men, and those who drive in rural areas.

Putting on a seatbelt is automatic for most of us, but unfortunately some people have made driving unbelted a habit — and it’s those people we need to reach.

Seatbelt reminders

One way that vehicle manufacturers try to encourage seatbelt use is with warning systems that alert vehicle occupants if seatbelts aren’t secured.

New vehicles must have a seatbelt warning to reach a five-star ANCAP safety rating, but not all the cars entering the country are new. Around half are used cars, which aren’t subject to ANCAP ratings and may already be a decade old when they arrive.

The average age of cars on New Zealand roads is 14.7 years, compared with 10.1 in Australia and 7.4 in Europe; older cars are less likely to have seatbelt warning systems.

There has been a recent push to make seatbelt systems harder to ignore, with a loud warning sound and a clear visual reminder that lasts for 90 seconds.

Proposed changes would also make backseat seatbelt warning lights mandatory.

“International research shows that seatbelt warning signals, such as loud beeps and chimes, do have a positive effect on rates of seatbelt wearing, and the AA supports their use,” says Simon Douglas, AA general manager motoring affairs.

Also under development are restraint interlocks, which prevent a car being started if the occupants are not wearing a seatbelt.

“These are a developing technology,” explains Douglas. “Much like alcohol interlocks which are slowly being incorporated into some vehicles as standard safety technology, they show promise. However, universal fitting of seatbelt interlocks in the New Zealand fleet is some considerable time away, if ever.”

Changing the culture

These new systems can help, but ultimately we need everyone to wear a seatbelt for every journey. We want to ensure people appreciate what an easy and effective tool they are in reducing death and injuries.

“While technology can play a role in improving rates of seatbelt use,” says Douglas.

“We need to see a definite cultural change among drivers to always ensure they, and their passengers, are belted up before setting off on any drive.”