Unique experience takes the win
Following his mum’s advice has paid off bigtime for Sebastian Zuefle who, alongside partner Kathryn McConnell, has won the People’s Choice vote in this year’s 2degrees Shop Local competition.
The couple run Marlborough Wine Barrel Cabins just outside Blenheim, offering guests the chance to book accommodation that’s very appropriate for its location in the heart of one of the country’s top winemaking regions.
Zuefle’s mum lives in Germany and had heard about wine barrel cabins being used in Europe. When she visited the pair a couple of years ago, she suggested they would be perfect to put on their large property that boasts beautiful gardens, tuneful native birds and views over the region.
Not surprisingly, she was one of the first people Zuefle called when he received the news their business had received the most votes in the Shop Local competition.
This is the fourth time 2degrees, in partnership with a group of community papers published by Stuff, has run the Shop Local campaign to support local businesses and recognise the key role they play in our communities.
The campaign gives businesses that enter the chance to win a practical helping hand, with marketing and advertising packages on offer, each worth $20,000.
Alongside regional winners in Auckland, Wellington and Marlborough, six local businesses were in the running for the People’s Choice Award.
This is the first time Zuefle has ever won anything, and he says he was blown away by the support he and McConnell received.
‘‘We were competing against five other businesses, so we felt very grateful to win.
‘‘The prize will make a huge difference for us.’’
Like many other businesses, Marlborough Wine Barrel
Cabins has been significantly impacted by the pandemic.
While their first summer in operation saw many international visitors, that income support came to a sudden halt when the borders were closed. But Zuefle says Kiwis have helped fill the gap.
‘‘After that first lockdown everyone wanted to be somewhere else, they didn’t want to be stuck at home any more,’’ he says.
‘‘I think we are quite fortunate because we offer something quite different in terms of accommodation. It is very different to a motel or hotel.’’
‘‘People often comment on how much they enjoy sleeping under the curve of the barrel, with the smell of the wood and all the birdsong greeting them in the morning.’’
The barrels were imported, but Zuefle gave up his day job to finish their construction and get them ready for guests.
These days, running the accommodation and keeping the gardens looking their best is nearly a full-time job.
With their circular design and snug interiors, the barrels bear more than a passing resemblance to hobbit holes, which always delights visitors.
‘‘A lot of people compare it to Hobbiton. We’re just happy to offer a unique experience.’’