Katikati Advertiser

Labour shortage looms

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The Bay of Plenty kiwifruit industry experience­d a severe labour shortage at harvest this year with 1200 vacancies unable to be filled. The kiwifruit industry considers that another labour shortage for the Bay of Plenty is likely in 2019.

To mitigate the potential shortage, New Zealand Kiwifruit Growers Inc (NZKGI) is employing a labour coordinato­r and have launched an attraction campaign to increase seasonal labour numbers. The aim of the role is to attract additional workers and increase the coordinati­on of available labour for harvest and winter pruning. The role will also establish sustainabl­e labour sources to support the growth of the industry in the Bay of Plenty, where over 80 per cent of kiwifruit is grown. New Zealanders will be given priority to work, particular­ly people from Work and Income.

The labour co-ordinator role is funded by the Provincial Growth Fund, the Ministry of Social Developmen­t and New Zealand Kiwifruit Growers and is expected to run through until the end of 2020.

“Ensuring a sustainabl­e supply of labour is the kiwifruit industry’s top priority,” said NZKGI CEO Nikki Johnson. “The growing appetite for our high quality, great tasting fruit, means we need more people to pick, pack and prune. Luckily the Bay of Plenty has some of the most beautiful beaches and is a very attractive area to come to work.”

In addition to the labour coordinato­r role, the kiwifruit industry has also launched an attraction campaign to draw more pickers and packers to work in the Bay of Plenty between April and June. The campaign focuses on backpacker­s, retirees, students and the unemployed and has already started with articles aimed at backpacker­s placed throughout European media. The campaign is supported by kiwifruit industry stakeholde­rs under the BOP Labour Governance Group.

“New Zealand kiwifruit production will increase from 123 million trays in 2017 to 190 million trays by 2027. To meet this demand the industry will need more than 7000 additional seasonal workers over the next 10 years,” Nikki said.

The increased labour demand stems from industry expansion coupled with low unemployme­nt as well as a lack of backpacker­s and internatio­nal students. NZKGI is also working on a range of other topics to improve the labour situation. This includes the consistenc­y of seasonal work, accommodat­ion, welfare, transport and perception of pay rates.

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The kiwifruit industry is looking to attract more workers in 2019.
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