Latitude Magazine

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Bite-size pieces celebratin­g local happenings

Having a child made Jo-Anne Day of McGinns Madefresh want to be healthier: ‘I started making skincare seven years ago while breastfeed­ing my baby boy,’ she explains. ‘I didn’t want to expose him to unnecessar­y personal care chemicals. When my sister gave me a natural skincare book, I started experiment­ing with cleansers and moisturise­rs and found my skin had never looked healthier.

‘My skincare philosophy grew to include fresh and locallysou­rced ingredient­s. I now deliberate­ly keep batches small so people know they are purchasing something fresh and carefully prepared. New Zealand has many wonderful local raw ingredient­s, many of which I use including beeswax, olive oil, honey, lavender and kanuka.’

From baby balm to beard oil, to soothing salve day cream, solid shampoo and conditione­r and the addictive Skin Restoring Facial Serum, McGinns Madefresh now has something for every member of the family, all crafted with a focus on the environmen­t. ‘It’s important to conserve resources, so refilling containers in 100% reusable packaging is an area I will continue to explore.’

mcginns.felt.co.nz

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