Stay Longer. Ex­pe­ri­ence More

Let's Travel - - CRUISING -

When Aza­mara Club Cruises brought its sec­ond ship, Aza­mara Jour­ney, to New Zealand re­cently, the com­pany an­nounced an evo­lu­tion of its po­si­tion as the cruise line for dis­cern­ing trav­ellers. Known for its spe­cial­i­sa­tion in Des­ti­na­tion Im­mer­sion, Aza­mara un­veiled its new, even stronger propo­si­tion: Stay Longer. Ex­pe­ri­ence More.

“Within this evolved po­si­tion­ing, there are two pow­er­ful guest de­liv­er­ables.” says Larry Pi­mentel, Pres­i­dent and CEO of Aza­mara Club Cruises. “The first is we’re shift­ing from en­abling our guests to im­merse them­selves in the des­ti­na­tion, to de­liv­er­ing over one thou­sand new and ex­ist­ing des­ti­na­tion ex­pe­ri­ences for guests to se­lect from in over 70 coun­tries,” he con­tin­ued.

“These ex­pe­ri­ences pro­vide the sec­ond pow­er­ful de­liv­er­able: one-to-one hu­man con­nec­tion. Our land prod­uct will be cu­rated to en­sure guests get to con­nect in a per­son­alised and unique way with the peo­ple in the des­ti­na­tions they visit. This may oc­cur through peo­ple to peo­ple in­ter­ac­tion, cul­tural ex­pe­ri­ences, en­joy­ing lo­cal food and bev­er­ages, mu­sic, events and so on,” Pi­mentel con­cluded.

With its two ships Aza­mara Jour­ney and Aza­mara Quest, the line’s en­hanced brand po­si­tion will con­tinue to be grounded in Des­ti­na­tion Im­mer­sion, in­clud­ing longer stays and more overnights, but will now go well be­yond that. It is com­prised of three pil­lars that col­lec­tively will pro­vide an ex­tra­or­di­nary ex­pe­ri­ence on land and at sea: 1. Im­mer­sive Itineraries 2. Cruise Global, Con­nect Lo­cal

des­ti­na­tion ex­pe­ri­ences 3. Bou­tique Ho­tels at Sea

1. Im­mer­sive Itineraries

Aza­mara Club Cruises pi­o­neered Longer Stays and More Overnights so guests can make the most of a des­ti­na­tion when it comes alive at night. The bou­tique brand con­tin­ues to evolve and grow this stan­dard of im­mer­sive itin­er­ary, of­fer­ing over 250 overnight and late night stays of 8pm or later per year – bring­ing the num­ber of late night port calls to roughly 50% of all calls.

Cu­rated itineraries bring the ships to ex­otic and mar­quee ports, and be­cause of the line’s two ships’ in­ti­mate sizes, they are able to dock close to town cen­tres.

Over 50% of the line’s ports are ports larger ships can’t visit.

Aza­mara will de­liver ex­pe­ri­ences in over 200 ports world­wide in 2017 and 2018, 35 of which Aza­mara will be visit­ing for the first time.

Brand new for Aza­mara will be Coun­try In­ten­sive Voy­ages, which will al­low guests to travel deeper and ex­pe­ri­ence more of a given coun­try, as the ma­jor­ity of the des­ti­na­tions are con­cen­trated in one coun­try such as Ja­pan, Italy, Spain, Nor­way, New Zealand, Aus­tralia, Greece, Croa­tia and more.

An ex­panded pal­ette of World Events and Themed Voy­ages will be of­fered, in­clud­ing Monaco Grand Prix, the World Cup, Bri­tish Open, the Venice Re­den­tore Fes­ti­val, as well as Wine and Yoga themed voy­ages with more to come.

2. Cruise Global, Con­nect Lo­cal

As part of the un­veil­ing, the brand is also an­nounc­ing Cruise Global, Con­nect Lo­cal - a se­ries of land pro­grammes de­signed to de­liver per­son­alised and au­then­tic ex­pe­ri­ences, by day and night.

This um­brella pro­gramme in­cludes land of­fer­ings rang­ing from a va­ri­ety of shore ex­cur­sion group­ings such as Nights Lo­cal for nightlife ex­pe­ri­ences such as a guided visit to a the­atre, lo­cal pub, or a cul­tural per­for­mance; and Meet Lo­cal, which of­fers im­mer­sive cul­tural ex­pe­ri­ences that con­nect guests to lo­cal peo­ple at their homes, farms and vil­las. Ad­di­tion­ally there is Stay Lo­cal, which of­fers over­land tours dur­ing the voy­age and pre and post voy­age ex­pe­ri­ences. And of course, Aza­mara’s pop­u­lar com­pli­men­tary AzA­maz­ing Evenings Events will con­tinue to bring the des­ti­na­tions’ lo­cal cul­ture to life.

New Cruise Global, Con­nect Lo­cal ex­pe­ri­ences of­fered on Aus­tralia and New Zealand cruises in­clude the fol­low­ing: A) Cruise Global, Meet Lo­cal: Akaroa Cooking School, Akaroa, New Zealand. Meet the in­cred­i­ble chefs at the Akaroa Cooking School who will in­tro­duce you to mod­ern New Zealand cui­sine. The culi­nary ad­ven­ture be­gins at the School’s stun­ning lo­ca­tion over­look­ing the ocean. En­joy the chefs’ warm hos­pi­tal­ity and sip a cup of cof­fee paired with freshly-baked pas­tries from the kitchen. Then, your team of chefs will take you step-by-step through your four-course menu. Sam­ple the fresh in­gre­di­ents of Banks Penin­sula as you learn about the re­gion’s unique flavours. Ad­mire the catch of the day and other re­gional pro­duce. Dis­cover a se­lec­tion of fruits and veg­eta­bles grown in the cooking school’s gar­den and learn new cooking tech­niques. Then, in­dulge in a four-course New Zealand meal paired with lead­ing kiwi wines. Lonely Planet ranked the Akaroa Cooking School among the top 10 places in the world to learn how to cook lo­cal cui­sine. B) Cruise Global, Taste Lo­cal: Lo­cal Flavours of Hobart, Hobart, Aus­tralia. Ex­pe­ri­ence an im­mer­sive look at the culi­nary riches of Hobart on an ex­clu­sive tour lim­ited to 12 guests and led by the ship’s Ex­ec­u­tive Chef. Join your Chef and a lo­cal guide at his­toric Sala­manca Mar­ket in search of in­gre­di­ents the day’s meals, where guests will learn how to pick the best lo­cal pro­duce, be­fore re­turn­ing to the ship for lunch with your new friends (in­clud­ing the Chef). In the af­ter­noon, re­group and join the ship’s Som­me­lier for a visit to the Shene Es­tate & Dis­tillery. En­joy an in­sight­ful look at the mak­ing of var­i­ous spir­its ac­com­pa­nied by a tast­ing of dif­fer­ent va­ri­eties. Af­ter­wards, it’s the main event – a pri­vate din­ner on the ship pre­pared by your Ex­ec­u­tive Chef us­ing in­gre­di­ents from the morn­ing’s mar­ket sojourn.

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