Buy­ing into a pos­i­tive dif­fer­ence

Marlborough Express - The Saturday Express, Marlborough - - YOUR LOCAL NEWS - ALICE ANGELONI

‘‘There's such a dis­con­nect be­tween pro­duc­tion and pur­chase in the re­tail world now.’’

Indigo Green­law wants her cus­tomers to know the pos­i­tive im­pact they are mak­ing to the lives of over­seas work­ers and the en­vi­ron­ment.

When some­one buys an eth­i­cal T-shirt from her so­cial en­ter­prise The Pa­per Rain Project she wants to be able to tell them how many hours it took the worker in In­dia to make it and how many full­time jobs the busi­ness has pro­vided.

When some­one buys an up­cy­cled, re­cy­cled or hand­shaped skate­board made from an old wine bar­rel, she wants to tell them how much wood has been saved from land­fill.

Telling the back sto­ries is a goal she is work­ing to­wards.

‘‘It brings the customer more into be­ing a part of the solution.

‘‘There’s such a dis­con­nect be­tween pro­duc­tion and pur­chase in the re­tail world now, but the customer can know­ingly be­come part of the solution if they know the full story,’’ Green­law says.

Based out of an of­fice in Spring Creek, Green­law has been nom­i­nated as Marl­bor­ough’s Young Busi­ness Per­son of the Year.

She is the co-founder of The Pa­per Rain Project, along with part­ner Wills Rowe.

‘‘It feels kind of funny in that I founded the busi­ness with my part­ner Will.

‘‘I kind of see it as our busi­ness be­ing nom­i­nated rather than me. It’s a team ef­fort,’’ she said.

The com­pany spe­cialises in eth­i­cal cloth­ing and board art with an em­pha­sis on qual­ity, cre­ativ­ity and so­cial good.

Green­law dropped out of arts school when she was 20 and took out a busi­ness loan to start up the Pa­per Rain Project.

‘‘I don’t have a de­gree in any­thing let alone busi­ness and I don’t re­gret any of those de­ci­sions ei­ther.

‘‘I have learnt so much and I have made heaps of mis­takes but learn­ing from the peo­ple around you and not fear­ing to ask ques­tions or ask for help when you need it is so im­por­tant in busi­ness.’’

Ear­lier this year, Green­law and Rowe trav­elled to In­dia to meet the women em­ployed at the com­pa­nies be­hind their ap­parel.

The Pa­per Rain Project had em­ployed four new staff mem­bers in the past six months.

They cur­rently have a pop up shop in Welling­ton, with one open­ing in Auck­land next month, and their shop on High Street in Pic­ton has just opened for the sum­mer.


Pa­per Rain Project founders Indigo Green­law, left, and Wills Rowe in their Pic­ton store.

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