Com­mu­ni­ca­tion key to bet­ter busi­ness

Marlborough Express - The Saturday Express, Marlborough - - YOUR LOCAL NEWS - HANS NEIL­SON

OPIN­ION: We have just had our 2018 Marl­bor­ough Busi­ness Ex­cel­lence Awards.

It was a night of cel­e­brat­ing and show­cas­ing busi­nesses in our re­gion that are do­ing amaz­ing things and the odd tear of grat­i­tude.

Through­out the evening, award af­ter award, there was a com­mon theme I no­ticed com­ing through with acceptance speeches. They all started with some­thing along the lines of, I want to thank our team.

It got me think­ing about traits of suc­cess­ful busi­nesses. All of our win­ners have put peo­ple at the heart of what they do by recog­nis­ing the crit­i­cal role their em­ploy­ees play in the suc­cess of their busi­nesses.

It’s about putting peo­ple at the heart of ev­ery­thing you do and us­ing the power of com­mu­ni­ca­tion to trans­form how peo­ple work. Why? Be­cause an en­gaged team aligned be­hind a com­mon pur­pose will trans­form the per­for­mance of any or­gan­i­sa­tion. It’s a se­cret weapon shared by all of our win­ners.

It’s ac­tu­ally a vir­tu­ous cy­cle. Hav­ing em­ploy­ees that are en­gaged is the most ef­fec­tive way of achiev­ing re­sults, reach­ing goals, and be­ing suc­cess­ful.

In turn, reach­ing those goals helps re­in­force em­ployee en­gage­ment be­cause peo­ple know and feel they played an in­te­gral part in achiev­ing that suc­cess. This is a busi­ness cul­ture peo­ple want to be part of, and will be at­tracted to.

The key to cre­at­ing a pos­i­tive cul­ture and an en­gaged team is great com­mu­ni­ca­tion. What you don’t want is a sit­u­a­tion where a prob­lem arises, the busi­ness has the right staff and knowl­edge avail­able to fix the prob­lem, but poor com­mu­ni­ca­tion means the mes­sage doesn’t get to the right peo­ple in the first place.

This ac­tu­ally isn’t that un­com­mon. It can lead to em­ploy­ees feel­ing un­em­pow­ered to sug­gest bet­ter ways of do­ing things due to a poor cul­ture re­sult­ing from poor en­gage­ment. This is where open and ef­fec­tive com­mu­ni­ca­tion can have a trans­for­ma­tive im­pact.

If you lis­ten to our busi­ness award win­ners, they will tell you that an en­gaged, em­pow­ered team un­locks growth op­por­tu­ni­ties, sparks in­no­va­tion and serves to at­tract and re­tain staff.

This fits with the in­creas­ing global aware­ness we are see­ing around the im­per­a­tive of cre­at­ing a work­ing en­vi­ron­ment where em­ploy­ees feel em­pow­ered, par­tic­u­larly where at­tract­ing new tal­ent is con­cerned. This is key for Marl­bor­ough.

The abil­ity to at­tract and re­tain the best peo­ple is a key chal­lenge for many of our re­gion’s busi­nesses. It’s not a unique chal­lenge.

New Zealand and the globe are fac­ing a skilled labour short­age. This cre­ates an even greater im­per­a­tive for em­ploy­ers to en­sure em­ploy­ees are in­volved and en­gaged.This puts the im­por­tance of in­ter­nal com­mu­ni­ca­tions cen­tre stage as an en­gaged and em­pow­ered work­force be­comes a key in­di­ca­tor of a suc­cess­ful busi­ness.

Here at the Cham­ber we are en­er­gised about our lead­ing role in help­ing make that hap­pen, con­tin­u­ing to help great busi­nesses be­come even greater by re­leas­ing the po­ten­tial of their peo­ple.


Marl­bor­ough Cham­ber of Com­merce gen­eral man­ager Hans Neil­son ad­dresses the Marl­bor­ough Busi­ness Ex­cel­lence Awards.

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