Fieldays shaping up strongly

Organisers of New Zealand’s iconic agribusiness exhibition, the national agricultural Fieldays, have released the prospectus for the 2013 event to be held from June 12 to 15 at Mystery Creek Events Centre.

There has been healthy interest, with 72 per cent of all agribusiness sites reserved for Fieldays 2013.

Now in its 45th year, Fieldays hosts about 1000 exhibitors on 1400 sites within the 40- hectare exhibition and demonstration space.

The annual four- day event attracted more than 125,000 visitors in 2012, providing exhibiting businesses the ultimate connection to farming customers, both locally and internationally.

The premier feature and topical theme of Fieldays 2013 is ‘‘Getting Down to Business in the Global Economy’’, which highlights New Zealand’s unique position as an innovative agribusiness-driven economy to capitalise on the growing international demand for food, protein and agricultural expertise.

NZ National Agricultural Fieldays chief executive Jon Calder said: ‘‘We are acknowledged as a window into one of the most innovative, forward-thinking agricultural economies in the world.

‘‘We are excited to be able to provide a platform at Fieldays 2013 for New Zealand agribusiness to showcase its capability and innovation, demonstrating to New Zealand and the world why we are international leaders in pastoral faming.’’