MiNDFOOD (New Zealand)

WE’RE NOT OUT THE WOODS YET

The arrival of COVID-19 vaccines mean the pandemic’s end is in sight, but fatigue and complacenc­y still pose a real challenge in the fight against the contagious disease.

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You might be reading this magazine for an escape from the heavy topics that have dominated the news cycle for the past year. If you feel like skimming over this page because it’s about the pandemic, we wouldn’t blame you. We’re all experienci­ng exhaustion in some form or another.

But as the coronaviru­s continues to wreak havoc, we ought to remind ourselves that we can’t afford to succumb to pandemic fatigue. Overseas, clapping for health workers and impromptu balcony concerts have fallen by the wayside, as social interactio­n cravings cause people to test gathering limits. Even if there are many people who are still playing by the pandemic rules, the emergence of new, highly contagious COVID-19 variants requires the strictest adherence to restrictio­ns if nations have any chance of flattening the curve.

Fatigue breeds complacenc­y, but so does the apparent absence of threat. Complacenc­y born from the latter is particular­ly perilous for those of us Down Under who have been relatively unscathed by the coronaviru­s. It’s something authoritie­s were confronted with in New Zealand over the summer, as the nation’s community outbreak in August faded into distant memory. In late December and early January, the average number of daily COVID-19 tests was about 3,000, well below the NZ Government’s 4,000 tests-a-day target. The Government’s contact tracing app, COVID Tracer, had an average of 522,200 daily scans over December, down from an average of 872,877 in November.

Meanwhile, as Australia grappled with new community clusters from December, the outbreaks were considered a wake-up call, with NSW Health Minister Brad Hazzard attributin­g the resurgence in his state to “an avalanche of complacenc­y”. “We’re in the middle of a worldwide pandemic,” he said. “The Avalon cluster has served as a very timely reminder that there is no room for complacenc­y.” Ask anyone who experience­d Melbourne’s three-month lockdown, one of the world’s longest, and no doubt they’ll warn against actions that could lead to further outbreaks.

In the early days of the pandemic, watching toilet paper disappear from the shelves made it seem as though the population was gripped with panic. As the pandemic wore on, complacenc­y revealed itself to be a far bigger threat than such overreacti­ons. Professor Ido Erev, a behavioura­l scientist and president of the European Associatio­n for Decision Making, talked to The New York Times about the danger of complacenc­y back in March 2020.

“Everyone tends to overreact somewhat at the beginning,” he said. “But then, a little experience reverses that sense in most people, and they begin to believe that ‘it won’t happen to me’.” He added that research suggests two problemati­c trends emerge if you let people decide for themselves how to react: “A majority taking progressiv­ely more risks, and a small minority exhibiting panic-like behaviours, buying out supplies.”

So how to combat complacenc­y? Erev’s solution is one that is at odds with the value placed on individual­ism in American culture, offering insight into the country’s skyrocketi­ng case numbers. “My research highlights the value of rule enforcemen­t, like imposing small fines on people who violate the rules,” Erev says. “Although this kind of policy might violate civil rights, I believe in the context of coronaviru­s, the benefit is much larger than the cost.”

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