MiNDFOOD (New Zealand)

PANDEMIC WINNERS

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We all know which industries have been most affected by COVID-19 – travel, universiti­es, the arts – but some industries have enjoyed record growth in response to changing demand, such as these below.

Fitness equipment

Demand for at-home exercise bikes, treadmills and Pilates reformer beds skyrockete­d in the face of closed gyms and stay-home orders. Sales of kayaks, mountain bikes, and hiking boots have also spiked. E-commerce and logistics Online shopping from the safety of our own homes has never been more popular for consumers. Etsy, Amazon, Deliveroo, eBay and Asos are among the biggest winners.

Social media platforms Creators are finding innovative ways to produce fresh content to grow their audiences. The use of platforms such as Twitch, Patreon and Cameo have all increased, along with profits. TikTok isn’t slowing down any time soon. Pharmaceut­icals and medical supplies Producers of vaccines and medical supplies associated with testing and treating COVID-19 are obvious winners. Video conferenci­ng Zoom and other video conferenci­ng providers have seen through-the-roof revenues.

Real estate Property prices are surging around the world thanks to low interest rates, stimulus measures and shifts in the global consciousn­ess. Home is now seen as a safe haven. Entertainm­ent streaming and gaming This one speaks for itself!

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