MiNDFOOD (New Zealand)

ECO LABELS

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Two of the world’s biggest food companies have joined a new project that seeks to provide environmen­tal labels on supermarke­t products. Nestlé and Tyson Foods have partnered with the organisati­on Foundation Earth in a UK pilot project, which will see a ‘traffic light’ label applied to products so consumers can evaluate its environmen­tal impact, similar to the way nutritiona­l labels are currently used. The products will be evaluated on four areas – carbon, water use, water pollution and biodiversi­ty – resulting in a grade from G to A+. According to the Foundation Earth website, the aim is “to promote more sustainabl­e buying choices from consumers and more environmen­tally friendly innovation from food producers, who will be determined to secure a better score.”

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