A FRESH APPROACH TO HOME HAIR COLOUR

The modern, clean and vegan hair colour that ditched ammonia but still completely covers greys,

Clean beauty has been a hot topic in the beauty world in recent years, with increasing attention placed on the ingredients that are included in the products we use in our daily lives. However until now, the focus has been largely on makeup and skincare.

While haircare like shampoo and conditioners are slowly getting on board, hair colour hasn’t really been part of the conversation, until now.

It’s why Revlon’s new Total Color, its first high-performance, clean and vegan permanent hair colour, is a particularly notable arrival. Seeking to reconsider the ingredients traditionally involved in home hair colour, the new product makes doing your own hair colour appealing and easy and provides beautiful results, all the while rethinking the old ingredient approach.

So despite ingredients like ammonia being removed from the equation, the dye still delivers full coverage colour and intense shine, and crucially even covers greys completely.

It also doesn’t contain other common hair colour ingredients like parabens, sulfates, silicones, mineral oil, phthalates and gluten. It gives animal-derived ingredients the swerve too, so its formula is completely vegan.

NOURISHING PLANT OILS KEY TO SHINE

Enough about what’s not in it though; what is in it provides the keys to its great results. That is, Revlon’s advanced colour technology, combined with botanical oils to keep hair in great condition so it holds on to that fresh, desirable colour and brilliant shine, and maintains that justapplied vibrancy for up to 6 weeks.

Revlon Color Surround Technology™ allows the colour to penetrate deeply into each and every strand for rich, natural and even results from root to tip.

Cannabis Sativa (Hemp) seed oil, an emerging star ingredient for skin and hair, has been used to nourish stands while minimising any breakage or damage.

Dermatologist-tested, each Total Color box includes a cream colourant and developer formula along with a post-colour, multi-use Botanical Enriched Conditioning Gloss infused with camellia oil and carefully selected botanical extracts by shade family – chamomile for blondes, cranberry for reds, sesame for brunettes and black tea for dark brown/black – to nourish the cuticle of each strand for healthy, long-lasting shine.

Made with FSC Certified Material, the carton and insert are fully recyclable. The developer bottle and applicator tip can also be recycled after rinsing.

Revlon Total Color, $15.99, comes in nine modern, vibrant shades. To learn more about clean, vegan hair colour, visit revlon.com/hair