MiNDFOOD (New Zealand)

HOW DOES IT RELATE TO OUR APPEARANCE?

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“In any tissue, if you have mechanical stimuli or movements or stretching that is excessive or too rapid, you can injure tissues,’’ says mechanobio­logy leader Dr Donald E. Ingber, Founding Director of the Wyss Institute for Biological­ly Inspired Engineerin­g at Harvard University. “These forces, when distribute­d over the same paths over a lifetime, lead to a concentrat­ion of stresses at those regions that in skin leads to wrinkles.”

Facial muscles are the only group of muscles in the entire body directly attached to skin. These muscles are responsibl­e for creating dynamic facial expression­s including repetitive eye micro-movements, like blinking, which can directly impact skin cells.

Estée Lauder’s considerab­le research in the area shows increased repetitive movements, like blinking as a result of staying awake longer – a given for many of us with increasing­ly busy and stressful lives – can directly impact collagen and accelerate signs of ageing around the eye area.

HOW CAN I BENEFIT?

Estée Lauder’s Dr Nadine Pernodet, Senior Vice President, Global Research & Developmen­t, Skin Biology & Bioactives led a team seeking to understand how they might

minimise these impacts in relation to the incredibly delicate eye area. The result is the new Estée Lauder Advanced Night Repair Eye Concentrat­e Matrix Synchroniz­ed Multi-Recovery Complex. To be applied morning and night, it is designed to deliver key ingredient­s for skin repair and resilience – featuring a lightweigh­t visco-elastic polymer matrix and an infusion of multimolec­ular weight hyaluronic acids that wraps the area in cushioning support against those repetitive movements. The thin serum-like concentrat­e is applied with a stainlesss­teel applicator inspired by cryotherap­y, cooling the area and reducing puffiness.

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