MiNDFOOD (New Zealand)

CAN YOU IMPROVE YOUR RELATIONSH­IP WITH MONEY?

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Our emotional relationsh­ip with money is complex and confoundin­g. According to experts, it’s driven by a complicate­d set of beliefs, attitudes, and behaviours, many of which were shaped early in our lives. These emotions can be so powerful, that they interfere with our financial decision-making and lead us to poorer outcomes. One of the best ways to avoid these personal negative influences and get on top of your finances, is to partner with a financial adviser – and with new technology that partnershi­p is becoming more accessible than ever.

Our attitudes to money are often driven by beliefs shaped in our childhood. These attitudes and our associated behaviours with money have a profound impact on our financial – and overall – wellbeing.

When psychologi­st Adrian Furnham studied the emotions people had associated with money over the prior twelve months, the top four in ranked order were anxiety, depression, anger and helplessne­ss. In fact, eight of the top ten ranked emotions were all negative and the emotions were more strongly felt in women than in men.1

Financial wellbeing, as defined by a person’s ability to meet financial commitment­s, having resources to enjoy life and having an ability to cope with financial shocks, is driven largely by behavioura­l and psychologi­cal factors and not your financial knowledge. Collective­ly these factors explain around 60 per cent of changes in financial wellbeing, whereas financial knowledge explained only 9 per cent of changes.2

To put it bluntly, negative money attitudes are harmful. They can lead to decision-making that undermines our happiness and places obstacles in the way of us achieving our career, relationsh­ip and lifestyle goals.

So, if you’re feeling stressed about your own money habits, savings or investment­s, what can you do to turn it around?

THE BENEFITS OF FINANCIAL ADVICE AREN’T JUST FINANCIAL

Not surprising­ly, research shows those receiving financial advice tend to do better financiall­y. Research out of Australia also showed those who receive ongoing financial advice experience­d 13 per cent greater levels of overall happiness, a 21 per cent increase in peace of mind, and were 19 per cent less likely to have arguments with loved ones.3 So, partnering with a good financial adviser can deliver more than just financial returns.

TECHNOLOGY IS CHANGING THE PICTURE

You may be thinking, that’s all well and good, but I don’t have enough money to speak with a financial adviser. Traditiona­lly getting good financial advice has been out of reach for many people. But that’s starting to change. It’s not about how much money you have, it’s about making the most of what you do have. Through smarter technology, investment companies are now offering more accessible solutions. For example, at Milford we offer financial advice to our KiwiSaver members through our KiwiSaver financial advisers. You can also access financial advice on the Milford KiwiSaver Plan via select independen­t financial advisers across the country. We also offer advice to anyone investing over $500,000 via our Private Wealth service. These services allow you to partner with an experience­d adviser who will get to know you and your situation and help guide your investment strategy. In addition, we have custombuil­t online tools that give you expert financial advice in relation to Milford’s KiwiSaver Plan and Investment Funds. This smart digital advice is available right at your fingertips, no matter how big or small your balance is. And it’s offered at no extra cost.

PUTTING IT ALL TOGETHER

When you’re living a busy life, it’s hard to find the time for everything. Our relationsh­ip with money is complex and comes with a range of emotional baggage. Partnering with an adviser can help. It can help relieve that anxiety, giving you confidence and peace of mind that you’re on the right path – freeing you up to spend your time on the things that really matter. The New Psychology of Money, A. Furnham, Routledge, May 2014.

Financial Wellbeing, A Survey of Adults in Australia, April 2018, ANZ Banking Group. The True Value of Advice Survey,

IOOF, 2015.

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