THE 2-MINUTE MAKEUP BAG

With fast, low-maintenance looks and techniques being a new beauty focus post pandemic, trend forecaster WGSM expects that we’ll embrace the ‘two-minute makeup bag’ this year, picking it as a top trend. “Consumers will naturally migrate to stripped-back, easy-to-apply, multitasking products that create a healthy ‘no makeup makeup’ look in a matter of minutes,” it says. “This will be centred around new and smarter beauty hacks and products that deliver better results but with a lot less effort, cost and commitment.”