YOUTHFUL-LOOKING, STRONGER SKIN

The boostered ceramides in Elizabeth Arden’s Lift and Firm Creams are uniquely formulated to nourish and restore your skin.

What are your current goals for your skin? Many of us would like to glow a little brighter, feel a little firmer and minimise existing lines and wrinkles. It means we sometimes jump into skincare treatment products looking for a quick fix. It can be frustrating when results don’t present themselves right away. However sometimes it’s because we don’t have a consistent approach to ensuring skin is in optimum condition day to day, getting all it needs to carry out its important functions in an effective manner. These are things like retaining moisture, protecting from irritation and infection, and natural cell turnover.

This is when it’s a good idea to get back to ensuring the great foundations of a strong skincare routine are in place, before starting to address specific issues. There’s growing recognition that this approach sometimes unexpectedly helps minimise the initial concerns you started with, as well as improve the results of those targeted treatment products when you do use them. Cleansing, toning and using moisturiser with nourishing, barrier-protecting ingredients is key, as is daily use of sun protection.

WHAT ARE CERAMIDES?

Long a hero of Elizabeth Arden’s skincare stable and a key focus of its leading-edge research and development over the past 30 years, ceramides are a key ingredient in ensuring skin health and resilience. They’re also a hot topic in skincare right now, given the crucial part they play.

Ceramides are a unique form of lipid (fat) found naturally in between the skin cells of the stratum corneum, or our skin’s natural outer layer and protective barrier. They help to support its structure and natural processes. If skin cells are like bricks, lipids would be the mortar.

Skin’s natural production of ceramides decreases as we age, weakening the skin barrier and leaving it more prone to sensitivity, dryness and the signs of ageing. Addressing that process with topical skincare that contains ceramides can help bolster a healthy skin composition, and support the barrier in working efficiently, holding moisture in and irritants out!

ALL-ROUND APPROACH

From the experts who created Elizabeth Arden’s famous Ceramide Capsules, comes Advanced Ceramide Lift and Firm Creams. Reformulated and featuring five times the ceramide content, they also contain a number of other advanced ingredients essential to replenish and restore skin, such as Tetrapeptides, Edelweiss Extract, Vitamin E and Red Algae.

With fresh, modern textures, these moisturisers make it easy to deliver the goods to your skin at both ends of the day. And the results speak for themselves. Visibly lifted, firmer and more defined facial contours can be seen in just one week.* And with continued use, as many as 95 per cent of users see firmer skin, while 93% see plumper skin.** With its fast-absorbing gel cream texture, Advanced Ceramide Lift and Firm Day Cream is an ideal option for preparing skin in the morning after cleansing. Similarly, Advanced Ceramide Lift and Firm Day Cream SPF15 is a rapidly absorbing lightweight lotion with additional SPF that leaves no white residue. Slightly richer, Advanced Ceramide Lift and Firm Night Cream delivers essential moisture before you sleep with a silky, fast-absorbing cream that doesn’t feel heavy or slippery on skin. Each contains Elizabeth Arden’s scientifically advanced, age-defying 3D FIT Triple Active System formula with its key ingredients:

Firm & Lift: Ceramides

1

reinforce skin’s barrier to nourish, firm and protect against moisture loss. Tetrapeptides help strengthen skin’s density to visibly smooth fine lines and wrinkles, and help restore skin firmness. Intensely Hydrate &

2 Replenish: Red Algae supports skin’s natural ceramide for moisture retention and all-day hydration, leaving your skin plump and glowing.

Tighten & Tone: Edelweiss

3

Extract helps to visibly lift sagging skin and enhance facial contours for a more sculpted and youthful look. Vitamin E is a nourishing antioxidant that provides protection from environmental aggressors and free radicals.

COMPELLING COMPANIONS

Used as the final step in your skincare routine following cleansing and the application of Elizabeth Arden’s targeted Ceramide Capsules, you’ll add even more youth-restoring power, as well as the improved ability to hold on to glow-giving hydration.

Visit an Elizabeth Arden counter to discover Elizabeth Advanced Ceramide Lift and Firm Creams or go to elizabetharden.co.nz.

* Independent consumer studies of Day & Night Creams on 58 women over 1 week. ** Independent consumer studies of Day & Night Creams. Day: 57 women and Night: 56 women over eight weeks.