MiNDFOOD (New Zealand)

100 MILLION YEARS IN THE MAKING

Merging the organic properties of the ancient Totara tree with the latest cosmetic science has resulted in an exciting new range of natural skincare.

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Considered one of the hardiest trees on the planet, the native New Zealand Totara dates back over 100 million years. This incredible tree is believed to have existed long before Aotearoa’s land mass was ever formed. Naturally occurring Bioactive Totarol™ that grows deep in its heartwood, provides us a secret weapon for skin health, preventing the spread of bacteria and fighting off environmen­tal influences.

This potent, organic, bioactive compound has significan­t antibacter­ial and antioxidan­t properties. These qualities are renowned for combating the damage free radicals have on skin, helping to improve its resilience and reduce the appearance of fine lines. All of this makes Bioactive Totarol™ a very effective and highly desirable addition in cosmetic products.

For over 20 years, New Zealand-based Totarol Bioscience Group has sustainabl­y retrieved already fallen Totara and applied their patented extraction process to produce Bioactive Totarol™ in its purest form – with no live trees harmed in its production. It has then been used as a raw ingredient by cosmetic giants like L’Oréal, Kiehl’s, Jurlique & Red Seal, to name a few. In 2019, Totarol Bioscience Group joined forces with Beautiful Solutions Ltd, an innovative award-winning New Zealand formulatio­n company, to better harness the power of Bioactive Totarol™. The result was a high-performanc­e active ingredient exclusivel­y developed for the personal care industry, and verified by scientific and clinical validation. Now that collaborat­ion has evolved further, with the exciting developmen­t of a new collection of natural skincare products that make the most of the power of Bioactive Totarol™ as well as a carefully considered blend of further highly effective clean ingredient­s. The remarkable range is set to revolution­ise the skincare market in 2022.

Visit totarol.com to find out more.

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