FLOWER POWER

Popular fragrance Gucci Bloom was intended to capture a stroll in a garden surrounded by flowers. In line with the creativity overflowing in the Gucci universe, it was no ordinary arrangement of flowerbeds. It was an abundant garden of dreams, inhabited by tuberose, jasmine and Rangoon creeper. Slightly sweeter and lighter, the new Gucci Bloom Eau de Toilette represents its predecessor but also offers an upbeat new personality. The Gucci Bloom DNA remains true, thanks to the trio of blooms forming the structure of the scent. Yet a citrusy-brightness is also apparent thanks to a new neroli accord of lemon, mandarin and bergamot. This gives it a honeyed sweetness and green citrus facet that means it’s more airy and fresh than the original.