MiNDFOOD (New Zealand)

FIRMING EYE CREAM COMPLETES AN EFFECTIVE ROUTINE

Bolster your skincare approach with Elizabeth Arden’s Advanced Ceramide Lift and Firm Eye Cream to target the undereyes.

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Lifting and firming skin has got to be on most people’s wish list when it comes to selecting skincare. Lucky then, that Elizabeth Arden has spent years perfecting the skincare science to help do just that.

Earlier this year the renowned brand released its updated Advanced Ceramide Lift and Firm Creams to boost skin’s moisture and deliver a more sculpted, youthful glow.

The three moisturisi­ng creams for day, night and with SPF provide an easy option to ensure skin gets a good dose of beneficial ingredient­s to maintain optimal condition and promote youthful, age-resistant skin.

Given Elizabeth Arden has put decades into research around the benefits of Ceramides, like many of the brand’s products, this range also stars the ingredient. Ceramides are a unique form of lipid (fat) found naturally in between the skin cells of the stratum corneum, or skin’s natural outer layer, or protective barrier. Ceramides help to support its structure and natural processes. If skin cells are like bricks, lipids would be the mortar.

Skin’s natural production of Ceramides decreases as we age, weakening the skin barrier and leaving it more prone to sensitivit­y, dryness and the signs of aging. Bolstering that process with topical skincare that contains Ceramides can help return a healthy skin compositio­n, and help keep the barrier working efficientl­y, holding moisture in and irritants out.

However, because the eye area requires delicate, specialist care of its own, Elizabeth Arden has just launched a new eye cream with similar ingredient technology and approach to complete the collection.

BOOST YOUR EYE AREA

Elizabeth Arden’s Advanced Ceramide Lift and Firm Eye Cream is carefully designed to deliver key actives to the undereye area, skin that is far thinner than elsewhere on the face, prone to irritation and the first to show signs of aging and fatigue. The fast-absorbing, silky cream glides over the area without tugging and now contains five times the Ceramides to replenish what skin needs but loses over time.

Applied in the morning and evening, it swiftly provides lightweigh­t hydration while visibly diminishin­g lines, crepiness, crow’s feet and puffiness.

In a consumer trial, after just two weeks of use 90% of users saw lifted, firmer-looking eyes, 93% saw improvemen­t in lines, crow’s feet and crepiness, and 94% saw improvemen­t in skin texture and tone.1

As with Lift and Firm Creams, the Advanced Ceramide Lift and Firm Eye Cream features Elizabeth Arden’s age-defying 3D FIT Triple Active System with key ingredient­s Ceramides, Tetrapepti­des and Edelweiss Extract.2

The scientific­ally advanced system targets these main goals:

1 Firm & Lift: Ceramides reinforce skin’s barrier to nourish, firm and protect against moisture loss.

Tetrapepti­des help strengthen skin’s density to visibly smooth fine lines and wrinkles, and help restore skin firmness.

2 Intensely Hydrate & Replenish: Red Algae supports skin’s natural Ceramide for moisture retention and all-day hydration, leaving skin plump and glowing.

3 Tighten & Tone: Edelweiss Extract helps to visibly lift sagging skin and enhance facial contours for a more sculpted and youthful look. Vitamin E is a nourishing antioxidan­t that provides protection from environmen­tal aggressors and free radicals.

WELL-ROUNDED ROUTINE

For even more youth-restoring power, complement the Lift and Firm Cream and eye cream with the use of one of Elizabeth Arden’s Ceramide Capsules beforehand. The pre-measured, single-dose capsules are an easy way to give skin even more capacity to hold onto glow-giving moisture thanks to Ceramides and to access targeted ingredient­s like Hyaluronic Acid, Vitamin C, and Retinol to address specific skin concerns.

Visit an Elizabeth Arden Counter to discover Elizabeth Arden’s Advanced Ceramide Lift and Firm Eye Cream or visit elizabetha­rden.co.nz

1. Based on a consumer study of 69 women after two weeks.

2. From Cell Cultures.

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