FROM LIFE COMES BEAUTY
Combining the best of cutting-edge research and innovation, Shiseido celebrates 150 years of skincare innovation with a trio of new limited-edition skincare products.
Founded in Tokyo’s Ginza district in Japan’s first Western-style pharmacy in 1872, Shiseido was created by visionary pharmacist Arinobu Fukuhara. Fukuhara was the son of an Eastern herbal medicine doctor. He was educated in Western medicine and trained as a pharmacist, before working his way up in the Japanese navy to Chief Pharmacist. Fukuhara founded Shiseido because he was displeased with the inferior medicine on the market, and his mission was to “take everything and anything good in this world and use it to create new things”.
Gathering together highquality medicine with this entirely new way of running a pharmacy was difficult at first. However, the idea of premium, advanced and authentic products came to be understood, and Shiseido soon developed a reputation as an innovative and trusted pharmacy. Today, Shiseido currently has operations in approximately 120 countries and regions across the globe and has a cult following, thanks to its long list of innovations and unique and potent products.
To celebrate their 150th anniversary, Shiseido has launched three limited-edition products which symbolise ‘Heritage’, ‘Living Innovation’, and ‘Future’, to signify their past, present, and future.
HERITAGE: 150 YEAR EUDERMINE REVITALIZING ESSENCE
In 1897 Shiseido’s first skincare product, Shiseido Eudermine was launched and it is still one of the most effective and successful skin softening and hydrating essences in the world. Its vivid colour, reminiscent of grape wine, became known as ‘Shiseido’s red water’ and to this day, the same deep red is now synonymous with the brand.
Shiseido’s original approach to cosmetics was to view them from a scientific perspective, and the fact that they started as a cosmetics business with skincare products rather than make-up products was unique at the time. The holistic nature of Eudermine, fusing East and West, science and art, still signifies Shiseido’s pursuit of the essence of beauty.
LIVING INNOVATION: 150 YEAR ULTIMUNE POWER INFUSING CONCENTRATE
Blood technology. Immunology. Neuroscience. Shiseido’s cuttingedge research has taken an innovative approach to all these areas in order to understand the beauty of life. For 150 years, Shiseido has studied the connection between life and beauty through research into the immune, nervous and circulatory systems. Their award-winning Ultimune serum is now upgraded with The Lifeblood™. The serum activates the skin’s inner defensive power and helps prevent ageing damage while constantly promoting skin’s beauty circulation for healthy, vibrant skin. Used after cleansing and before moisturising, Shiseido Ultimune Serum helps achieve smoothness, radiance and resilience.
FUTURE: 150 YEAR ULTIMUNE FUTURE POWER SHOT
Designed to defend skin against the severity of the environment, the formula is for all skin types and all ways of life, regardless of gender, age, ethnicity, time, or place. Enriched with naturally derived ingredients, the fastabsorbing Power Shot provides an intensive boost of ultimate resilience for when your skin just needs that extra boost.
“For 150 years, Shiseido has studied the connection between life and beauty .”