YOU GO, CURL

There’s lots to love about the name of Joico’s new styling product for curly hair types. You can embrace and enhance your beautiful natural texture with Joico Curl Confidence Defining Crème. Make stiff and crunchy or frizzy and fluffy curls a thing of the past with this quick boost of shine, hydration and movement that beautifully defines every wave, curl, twist, and ringlet on your head.

Distribute through damp hair and encourage shape by scrunching gently before leaving to air dry or blow dry with a diffuser for more bounce and movement.