Be­hind-the-scenes with the women run­ning Glas­sons

How much hard work and hus­tle goes into run­ning a multi-mil­lion dol­lar fash­ion com­pany? We go be­hind the scenes at Glas­sons and find out

LUCY JANE HOP­KINS @lucy­jane­hop­kins STYLIST

What do you do? I style the looks you see in store, on­line and in all the Glas­sons cam­paigns. How did you get there? I did a Fine Arts de­gree at White­cliffe Col­lege but fast fash­ion and E-com­merce al­ways in­ter­ested me as it’s a di­verse, ever-evolv­ing land­scape. I got my role last year af­ter a stint at Trelise Cooper. I want your job. Any ad­vice? Work hard! There will be bumps in the road but no one comes into the in­dus­try know­ing ev­ery­thing. Learn from your mis­takes and move on.


What do you do? Trans­late trend re­search into sketches, con­cept de­vel­op­ments, and ul­ti­mately new col­lec­tions. Did you al­ways want to work in fash­ion? It used to in­tim­i­date me, but I quickly learned that de­spite its rep­u­ta­tion for be­ing friv­o­lous and su­per­fi­cial, the in­dus­try is full of smart, hard-work­ing cre­ative peo­ple and what we pro­vide is an out­let for oth­ers to ex­press them­selves. I know first­hand that when you feel good, you feel em­pow­ered, and I’m proud to work in such a fast-paced, fe­male-dom­i­nated en­vi­ron­ment. Best thing about your job? What I de­sign is ac­ces­si­ble to ev­ery­one. I love that my mum, sis­ter and friends all shop at Glas­sons. These women in­spire me more than any fash­ion blog­ger or so­cial me­dia in­flu­encer could. Any ca­reer ad­vice? You are re­spon­si­ble for your own ca­reer pro­gres­sion. Peo­ple al­ways say ‘you’re so lucky to have your job’ and I am, but I also did ev­ery­thing I could to make it hap­pen!

| @kiri­anapet­tersen

What do you do? My won­der­ful team and I set the trends for each sea­son, iden­ti­fy­ing key shapes, colours and fabrics, as well as de­sign­ing mul­ti­ple items each week. Did you al­ways want to work in fash­ion? I grew up in Nor­way and af­ter mov­ing to New Zealand at the age of 14, I started com­pet­i­tive snow­board­ing. I thought I was go­ing to be an Olympic ath­lete! How did you nab your role? Post-univer­sity I in­terned at Top­shop in London where I stayed for five years, un­til re­ceiv­ing a job of­fer from Glas­sons’ for­mer CEO Graeme Pop­plewell. How do I get ahead in your in­dus­try? Re­alise that the best ideas don’t come from one in­di­vid­ual. Col­lab­o­ra­tion cre­ates magic.


@an­dre_____3000 PRINT DE­SIGNER

What do you do? I cre­ate all the prints and graph­ics that go onto the gar­ments. How did you get there? In my fi­nal year of a Bach­e­lor of De­sign I strug­gled to find work ex­pe­ri­ence at a de­sign agency, so I tried a few fash­ion houses and landed a role at Tay­lor. I then worked as a graphic de­signer at Wild Pair be­fore get­ting my job at Glas­sons. Best thing about your job? See­ing some­one wear­ing a print I painted or drew. I al­ways snap a sneaky pic and send it to my mum! How do I get a job like yours? Just bloody go for it! There’s some ridicu­lous statis­tic that women won’t ap­ply for a job un­less they meet 100 per­cent of cri­te­ria, whereas men will ap­ply if they meet only 60 per­cent of it. Don’t be dis­cour­aged by any­thing, ever.


What does your role en­tail? I shoot all the im­ages you see in­store and on­line via our EDMS [elec­tronic di­rect mail] so­cial me­dia and E-com­merce site. Why fash­ion? Grow­ing up on a wildlife park in Ar­gentina I wanted to work with an­i­mals. I stud­ied film at univer­sity and thought I’d go on to make wildlife doc­u­men­taries, but dis­cov­ered my love of fash­ion when work­ing in my sis­ter’s shoe fac­tory. Best thing about your job? The in­ter­na­tional shoots. We shoot every eight weeks and they’re long days and nights but when you see the im­ages in store it makes all the blood, sweat and sleep­less­ness worth it. If I want a job like yours, what do I need? Pas­sion, a good eye, and an open­ness to evolv­ing your craft.


What do you do? I look af­ter and man­age six stores within Auck­land. Did you al­ways want to work in the fash­ion in­dus­try? Yes! I thought I would be a stylist, how­ever I found a love for the busi­ness side of things. How did you land your role at Glas­sons? Af­ter high school I wait­ressed for a while, then headed off trav­el­ling. When I came home I walked into the Taka­puna, Auck­land store to hand in my CV and they just so hap­pened to be look­ing for man­age­ment po­ten­tial. Best thing about your job? The peo­ple and the fash­ion! How do I get (and keep) a job like yours? Be pas­sion­ate about it. It’ll make the hard work and long hours worth it. Then, aim to be the best and don’t stop un­til you are.


What do you do? I look af­ter the retail store op­er­a­tions across New Zealand, work­ing with the re­gional man­agers to en­sure all the stores and staff are on track. Did you al­ways want to work in fash­ion? I wanted to own my own hair sa­lon! I was a big fan of the perm and did my hair­dress­ing ap­pren­tice­ship, but got a taste for fash­ion and the rest is his­tory (so is the perm). How did you land your role at Glas­sons? I started as a sales as­sis­tant in my teens and worked my way up over an eight year pe­riod. I be­come re­gional man­ager about five years ago, jumped ship to For­ever New for four years, and re­turned to my roots last year. Best ca­reer ad­vice? Don’t wait for things to be handed to you, life doesn’t work like that.


What does your role en­tail? I look af­ter the mer­chan­dis­ing changes for the busi­ness, in­clud­ing in­store wall builds, floor set-ups and win­dow dis­plays. How did you land your role at Glas­sons? I started on the shop floor as a 3IC and soon af­ter be­came a store man­ager. I didn’t know any­thing about vis­ual mer­chan­dis­ing but with a de­sign back­ground I found my­self con­stantly want­ing to re­work the store, so when a role opened up at head of­fice I jumped at the chance. What’s the best thing about your job? I love bring­ing trends to life. Build­ing a new wall in-store and see­ing your work trans­lated into 35 other stores is also very sat­is­fy­ing. If I want a job like yours, what do I need? Time on the shop floor. It taught me so much about the busi­ness and how cus­tomers re­act to prod­uct and the way it is mer­chan­dised. I wouldn’t be where I am to­day with­out that knowl­edge.


What do you do? I pay all the com­pany’s bills — re­lat­ing to ev­ery­thing from win­dow clean­ing, to carry bags, to build­ing a new Glas­sons store. Did you al­ways want to work in fash­ion? I ac­tu­ally wanted to work in sports! I stud­ied Sport Man­age­ment at univer­sity while work­ing part time at Cot­ton On. I landed my role at Glas­sons through Linkedin. Favourite thing about your role? I’m each store’s first point of con­tact if they have any fi­nance-re­lated is­sues, and I like be­ing able to help the girls on the front-line. How do I get (and keep) a job like yours? Ac­cept that you will need to learn quickly in large amounts, and that you will al­ways have moun­tains of pa­per on your desk! Then be your­self, work hard and en­joy every mo­ment.

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