New packs for Ryco Cabin air filters

Leading filter supplier Ryco has introduced attractive new packaging for its Cabin air filter range.

The distinctive new packaging features the strong easily-recognisable Ryco red colour with a green band to signify the cabin air filter category. Also featured are the benefits of using Ryco Cabin air filters to reduce the amount of contaminants entering the vehicle via the heating and air conditioning (HVAC) system to provide a cleaner, safer environment for the driver and passengers.

Ryco Cabin air filters provide cleaner breathing, protection against allergies, and absorption of odours, to create a cleaner vehicle interior, and each package carries this important message for the consumer covering these important features with the slogan “Breath Easier”.

Manufactured to Ryco strict quality controls and designed to meet or exceed original equipment specifications, the filters offer genuine performance. An electrostatic absorption layer within the filter contains electrostatically charged PP fibres to trap extremely small and harmful particles.

For convenience each filter pack incorporates a QR code to allow the consumer to see if the vehicle is fitted with a Cabin air filter. The code can simply be scanned to link to the breathe easier website to find vehicle application information along with location and fitting instructions.

Designed to appeal to both the workshop and the DIY consumer, the striking new packaging also carries easy to read part numbers of the filter on five faces of the pack for ease of identification along with a reminder of the comprehensive Ryco filter range covering air, oil, fuel and transmission.

To further assist the trade there is now a new dedicated Ryco Cabin Air Microsite live on www.breatheeasier.com.au