Schaeffler enhances Ruville
Schaeffler Automotive Aftermarket is bundling its sales activities for the LuK, INA and FAG brands with those of its subsidiary Ruville. After successfully completing the start-up phase in the pilot markets of Northern and Eastern Europe and France, the company is implementing a gradual global roll-out.
Schaeffler Automotive Aftermarket’s LuK, INA, FAG and Ruville brands stand for technical excellence, innovative power and outstanding quality. This market-covering expansion and enhancement of the Ruville brand is important to optimise the company’s product portfolio, further strengthening the company’s competitive edge and service performance.
“We are strengthening the power of Schaeffler Automotive Aftermarket on the international spare parts market,” says Michael Söding, president, Schaeffler Automotive Aftermarket.
“In the future, our global aftermarket customers will have a central sales contact partner available in every domestic market for all four of our world leading brands,” added Thomas Dee, senior international sales manager for Ruville. “All products and services from a single source, locally – which is a big plus for customer proximity.”
Expect to see more of the Ruville brand as a new four brand communications strategy comes into effect, running parallel to the reorganisation of the Schaeffler Automotive Aftermarket sales structure.
“We will continue to focus on communicating all of the four brands,” said Rouven Daniel, director marketing and communications, Schaeffler Automotive Aftermarket. “The logical consequence of this is a consolidation of our marketing and communication activities and a joint external representation.”
The Ruville brand has a rich 90-year history of developing, producing and supplying engine timing, cooling and auxilliary drive components along with steering parts, wheel bearings, suspension springs alongside engine and chassis repair kits in original quality for all major European and Asian vehicle models. The extensive Ruville aftermarket range consists of more than 25,000 products that cover 90 percent of the global automotive car parc.
To find out more about the Ruville aftermarket product range, contact Allanah Poole, marketing manager, Schaeffler Automotive Aftermarket Australia – 0061 2 8977 1017 or visit www.shaeffler-aftermarket.com.au.