Dan­ger­ous tyre habits re­vealed

Motor Equipment News - - NEWS -

A re­cent sur­vey by con­sumer re­search com­pany Canstar Blue about Kiwi car tyre habits has un­earthed some dan­ger­ous be­hav­iours from our Gen Ys.

Gen Ys are tak­ing more risks when it comes to their tyres, with 40 per­cent be­ing aware of the risks of driv­ing on in­cor­rectly in­flated or bald tyres, but do­ing it any­way, says Canstar New Zealand gen­eral man­ager, Jose Ge­orge.

“Close to a third of the younger gen­er­a­tion are also more will­ing to fork out their hard earned cash on a great pair of shoes than they are on a good set of tyres (32 per­cent), show­ing just how easy it is to pri­ori­tise the things we want over the ‘bor­ing’ things that can keep us safe.

“But when it is time to lock in a tyre pur­chase, New Zealan­ders are over­whelm­ingly (79 per­cent) in sup­port of safety over price when de­cid­ing on which tyres to buy, even Gen Ys at 77 per­cent.

“This is most likely due to the fact that more than a third (36 per­cent) of Ki­wis have been in/or have been fear­ful of, an ac­ci­dent when driv­ing with old or worn tyres, mak­ing safety im­por­tant.”

Welling­to­ni­ans (83 per­cent) and Auck­lan­ders (78 per­cent) are the most safety con­scious of the re­gions, check­ing the con­di­tion of their tyres be­fore head­ing off on a long road trip.

Close to three quar­ters of Ki­wis feel con­fi­dent that they can change a tyre on the side of the road if need be, but just 67 per­cent of Gen Ys share that con­fi­dence. And Gen Ys are the gen­er­a­tion most likely to have called road side as­sis­tance to change a car tyre for them (19 per­cent).

Women are also more likely to pick up their phones and call for help when they need to switch to the spare (21 per­cent) while men are more likely to do a DIY job.

Gen Ys are the least knowl­edge­able when it comes to their car tyres, with 55 per­cent stat­ing that they don’t know how to tell if they are get­ting a good deal or not com­pared to 35 per­cent of Baby Boomers who are more switched on to tyre bar­gains.

More than a quar­ter of the New Zealan­ders (27 per­cent) have pur­chased cheap, low qual­ity tyres and re­gret­ted it, says Ge­orge.

“This shows how im­por­tant it is to be in­formed in the best ways to put safety first. You can visit sites such as tyre­safe.org for more ad­vice.”

Over­all, Ki­wis are not es­pe­cially skilled at par­al­lel park­ing as 56 per­cent ad­mit to scratch­ing their wheel rims while try­ing to slip into a par­al­lel spot.

Welling­to­ni­ans (61 per­cent) are the most likely of the re­gions to have a spot of trou­ble with their par­al­lel park­ing.

The sur­vey asked re­spon­dents to rate their car tyre brand across seven cat­e­gories: 1. Value for money. 2. War­ranty. 3. Life of tyre. 4. Han­dling. 5. Noise. 6. Qual­ity of tyres. 7. Over­all sat­is­fac­tion. This year, Bridge­stone has walked away with the top hon­ours for over­all con­sumer sat­is­fac­tion, achiev­ing five stars in ev­ery cat­e­gory.

Value for money was the num­ber one driver of sat­is­fac­tion for car tyres cus­tomers (28 per­cent) and Bridge­stone was the only brand to score five stars in this cat­e­gory, says Ge­orge.

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