Ex­cit­ing Bat­tery Town con­fer­ence

Motor Equipment News - - NEWS - READER RE­PLY 0151004

Es­tab­lished in 1998, Bat­tery Town is New Zealand’s strong­est net­work of pri­vately-owned bat­tery and auto elec­tri­cal busi­nesses, with more than 100 mem­bers na­tion­wide, mar­keted and man­aged by HCB Tech­nolo­gies Ltd.

This year’s edi­tion of the Bat­tery Town con­fer­ence was held at the lux­u­ri­ous In­ter­con­ti­nen­tal ho­tel on Welling­ton’s wa­ter­front from Septem­ber 17–19. The con­fer­ence be­gan with a fun evening of din­ner and beer tast­ing and at Mac’s Brew­bar hosted by “Mac the Brewer,” aka co­me­dian Greg El­lis. This set the scene for an ex­cel­lent few days catch­ing up with friends and en­joy­ing hos­pi­tal­ity.

With a mix of speak­ers pre­sent­ing new busi­ness ini­tia­tives, tech­ni­cal bat­tery in­for­ma­tion, launch­ing new prod­ucts and brands, high­light­ing mar­ket­ing strat­egy and busi­ness as­sis­tance with is­sues rel­a­tive for to­day’s auto elec­tri­cal work­shops, the con­fer­ence pro­gramme was packed with value.

Im­por­tant net­work­ing time among all at­ten­dees is also a ma­jor part of the pro­gramme. There were a num­ber of so­cial ac­tiv­i­ties on of­fer, al­low­ing new mem­bers to quickly be­come part of this unique group, and to be wel­comed with open arms.

In­sight into the fu­ture di­rec­tion of HCB Tech­nolo­gies was pre­sented by gen­eral man­ager Paul Eden. Un­der the new struc­ture, and within Hellaby Hold­ings Automotive di­vi­sion, a man­age­ment team and shared re­sources will be placed to over­see HCB Tech­nolo­gies, JAS Ocea­nia and Diesel Dis­trib­u­tors. The re­sult will see the man­age­ment of “three busi­nesses un­der one roof”, and sig­nif­i­cant fu­ture op­por­tu­ni­ties and prod­uct choice for New Zealand’s auto elec­tri­cal in­dus­try.

Ma­jor spon­sors and sup­port­ers of Bat­tery Town in­clude Varta Bat­ter­ies, Hella New Zealand, Life­line Bat­ter­ies, JAS Ocea­nia, Mo­to­batt, US Bat­ter­ies, Oz Charge and Kuehne and Nagel. Many spon­sors were present dur­ing the event, ex­hibit­ing and net­work­ing in the Bat­tery Town trade show area, as al­ways these spon­sors added great depth and value to the con­fer­ence ex­pe­ri­ence.

Fol­low­ing the close of busi­ness on the Satur­day, groups de­parted to at­trac­tions such as Weta Work­shops for a guided tour and prop-mak­ing ex­pe­ri­ence, and to Boom­rock Ad­ven­tures for tar­get shoot­ing, knife throw­ing, a clifftop golf driv­ing range, and a skid pan driv­ing chal­lenge.

A high­light of the con­fer­ence sched­ule is al­ways the Bat­tery Town awards din­ner. Spon­sored by Varta Bat­ter­ies, this year event go­ers were trans­ported back to the world of Jake and El­wood as a fan­tas­tic Blues Broth­ers themed evening got un­der­way. Co­me­dian Ben Hur­ley kept the laughs flow­ing as he en­ter­tained the crowd and was MC, while cops, rob­bers, nuns and nu­mer­ous in­ter­pre­ta­tions of the movie’s fa­mous lead char­ac­ters in trade­mark hats, sun­glasses and side burns par­tied into the night.

The Varta Bat­tery Town awards din­ner recog­nise ex­cel­lence and achieve­ments amongst the net­work in sales and mar­ket­ing. Con­grat­u­la­tions to all award win­ners, fan­tas­tic re­sults

from busi­nesses ben­e­fit­ting from the sup­port and na­tional mar­ket­ing power of the Bat­tery Town net­work. Be­low is a sum­mary of the win­ners. High­est sales vol­ume automotive bat­ter­ies Gold: New­port Auto Elec­tri­cal Hast­ings Sil­ver: Collins Auto Elec­tri­cal Hamil­ton

Bronze: Auto & Marine Electrics Blenheim High­est sales vol­ume com­mer­cial bat­ter­ies Gold: Spark City Hamil­ton Sil­ver: Spur­dle Auto Elec­tri­cal Auck­land Bronze: Rodger Devlin Auto Elec­tri­cian Grey­mouth High­est sales vol­ume deep cy­cle bat­ter­ies Gold: P& B Auto Elec­tri­cal Hamil­ton Sil­ver: Rodger Devlin Auto Elec­tri­cian Grey­mouth

Bronze: Auto Tech North­land Whangarei

Proac­tive brand­ing Bat­tery Town busi­ness

Gold: Rodger Devlin Auto Elec­tri­cian Grey­mouth

Sil­ver: Roses Auto Elec­tri­cal Christchurch

Bronze: New­port Auto Elec­tri­cal Hast­ings

Bronze: Deans Auto Elec­tric Ka­iapoi Bat­tery Town brand­ing ex­cel­lence award

Ben­sons Auto Elec­tri­cal Gis­borne In recog­ni­tion of val­ued con­tri­bu­tion Warrick Re­ber, Re­ber Auto Elec­tri­cal Auck­land Great­est over­all sales vol­ume in­crease Plat­inum: P& B Auto Elec­tri­cal


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