Sil­ver ju­bilee for Adrenalin

Motor Equipment News - - CONTENT - ED SPEAK

Happy news – Mo­tor Equip­ment News’ hold­ing com­pany, Adrenalin Publishing, has just turned 25 years old. It was on June 16, 1993, that Adrenalin was formed by pub­lisher Cathy Parker, and the pur­chase of NZ Wind surfer and New Zealand Com­pany Ve­hi­cle mag­a­zine fol­lowed in July 1993. Other ti­tles came af­ter, in­clud­ing the pur­chase of Mo­tor Equip­ment News, which had been pub­lished for seven years be­fore that – mak­ing it a 32 year-old vet­eran of New Zealand’s au­to­mo­tive publishing world – and Adrenalin now pub­lishes seven reg­u­lar ti­tles and three an­nual pub­li­ca­tions, along with a full suite of as­so­ci­ated dig­i­tal prop­er­ties.

In this un­cer­tain world, where it’s rel­a­tively easy to start up a new pub­li­ca­tion, but a lot more dif­fi­cult to keep it go­ing, Cathy’s fore­sight and per­se­ver­ance in the face of all odds, not least of which was the Global Fi­nan­cial Cri­sis, is to be ad­mired.

EVs con­tinue to grow

It’s in­ter­est­ing to see that electric ve­hi­cles, most of them sec­ond-hand Nis­san Leafs, con­tinue to flow into New Zealand, and even more in­ter­est­ing to note that most of them are be­ing bought by in­di­vid­u­als try­ing to save costs.

Dis­ap­point­ingly, though, ac­cord­ing to the Min­istry of Trans­port, com­pa­nies aren’t be­ing quick on the up­take.

Also dis­ap­point­ing is that de­spite clear la­belling by the Min­istry in its monthly electric and hy­brid light ve­hi­cle reg­is­tra­tions re­port, there are still those, in­clud­ing the AA, who in­sist on lump­ing both hy­brids and pure EVs to­gether and claim­ing “nearly 9,000” EVs.

For the record, as at June 3 there were around 6,000 pure EVs reg­is­tered in NZ, with less than a third of these new ve­hi­cles, the rest be­ing used im­ports.

This sort of ex­ag­ger­a­tion, for what­ever agenda, does noth­ing for the cause of elec­tri­fi­ca­tion, and serves only to fur­ther har­den those who are against it. At Mo­tor

Equip­ment News we’re con­cerned with facts, good or bad, and to that end will soon be start­ing a reg­u­lar col­umn on EVs writ­ten by ex­perts.

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