SAY GOODBYE TO UNDERWIRE
NOT SINCE THE INVENTION OF THE UNDERWIRE HAS THE LINGERIE INDUSTRY WITNESSED SUCH A REVOLUTIONARY BREAKTHROUGH IN DESIGN.
A completely wire-free innovation has been engineered in partnership with industry expert Kay Cohen, who has over twenty years experience in lingerie design. The Curvessence™ 3D technology used the latest in 3D body scanning to create uniquely engineered nylon ribs which curve around your bust instead of sitting flat like regular bras, changing the way bras are made forever!
By capturing thousands of 3D body scans, Curvessence studied and learned from the shapes of real women’s bodies and used these findings as the basis of creating this industry-first invention.
“Some 50 years ago the underwire bra was introduced to women’s apparel. An innovation of its time, modern technology has now passed it by. I decided there was a need to create a truly comfortable, supportive and feminine bra to replace the archaic underwire bra and Curvessence is the realisation of this vision” said Founder and CEO, Kay Cohen.
The Curvessence collection is exclusive to Bras n Things and will be available in push-up and contour bra styles and in a range of colours and sizes (10A – 16DD)