SAY GOOD­BYE TO UN­DER­WIRE

NOT SINCE THE IN­VEN­TION OF THE UN­DER­WIRE HAS THE LIN­GERIE IN­DUS­TRY WIT­NESSED SUCH A REV­O­LU­TION­ARY BREAK­THROUGH IN DE­SIGN.

My Wedding - - FASHION - www.bras­nthings.co.nz

A com­pletely wire-free in­no­va­tion has been en­gi­neered in part­ner­ship with in­dus­try ex­pert Kay Co­hen, who has over twenty years ex­pe­ri­ence in lin­gerie de­sign. The Curvessence™ 3D tech­nol­ogy used the lat­est in 3D body scan­ning to cre­ate uniquely en­gi­neered ny­lon ribs which curve around your bust in­stead of sit­ting flat like reg­u­lar bras, chang­ing the way bras are made for­ever!

By cap­tur­ing thou­sands of 3D body scans, Curvessence stud­ied and learned from the shapes of real women’s bod­ies and used these find­ings as the ba­sis of cre­at­ing this in­dus­try-first in­ven­tion.

“Some 50 years ago the un­der­wire bra was in­tro­duced to women’s ap­parel. An in­no­va­tion of its time, mod­ern tech­nol­ogy has now passed it by. I de­cided there was a need to cre­ate a truly com­fort­able, sup­port­ive and fem­i­nine bra to re­place the ar­chaic un­der­wire bra and Curvessence is the re­al­i­sa­tion of this vi­sion” said Founder and CEO, Kay Co­hen.

The Curvessence collection is exclusive to Bras n Things and will be avail­able in push-up and con­tour bra styles and in a range of colours and sizes (10A – 16DD)

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