EIT’s new video aims to inform new students
Video explains morphing of EIT into national body
EIT has released a new video explaining how the institute will transition into Te Pūkenga — the new National Institute of Skills and Technology. Along with 15 other Institutes of Technology and Polytechnics (ITP) and up to nine Industry Training Organisations, it will transition to become Te Pūkenga in 2023.
The video features a former EIT Trades Academy student, and now professional actor, Akuhata (Augs) Keefe (Ngāti Porou, Ngāti Whātua and Ngāti Kahungunu), acting as an EIT student. Akuhata rose to fame as a teenager in the critically acclaimed New Zealand movie, Mahana, which was directed by Lee Tamahori and also starred acclaimed actor Temuera Morrison.
Last year Keefe fronted a promotional campaign for EIT, aimed at attracting new learners to the institute’s wide range of programmes. Keefe, who spent much of his youth in the Tolaga Bay area, regards Gisborne as his hometown. He attended the ā whiti Schools Trades Academy automotive programme at EIT’s Tairāwhiti Campus when he was a student at Tolaga Bay Area School.
The video, which was com
The video primarily targets existing and future students, but also informs theirwhānau, industry and our community about what the change means. Students will continue to receive a quality education. Glen Harkness, EIT’s executive director, strategic projects and partnerships
missioned by EIT’s marketing department, was directed and produced by Hawke’s Bay video production company Indelible. Company director Dan Browne, together with brother and videographer Andrew, shot the video on location at the Hawke’s Bay Campus, with EIT staff and students featured in supporting roles to Keefe.
EIT’s executive director, strategic projects and partnerships, Glen Harkness, says the video is a good method of getting the Te Pūkenga transition message across to a wide audience.
“The video primarily targets existing and future students, but also informs their whānau, industry and our community about what the change means. Students will continue to receive a quality education.
“We will maintain our close relationships with local organisations, iwi, industries and businesses as we fulfil our role of providing skilled and workready graduates who are able to add value to our whānau, communities and industries.”
The video features Keefe walking around the Hawke’s Bay campus explaining that much will stay the same — the same buildings, the same staff, the same education.
It is being shared across EIT’s social media, emailed to students, shared on campus and regional learning centres and in high schools.
The video can be viewed on YouTube by searching “Our journey to Te pūkenga” or visiting youtube.com/watch? v=VmRYi2Xon_o.