Mustang still a Kiwi favourite
The Ford Mustang turned 58 last weekend, and for the past seven years has been the world’s best-selling sports coupe, according to Ford analysis of data from S&P Global Mobility.
Unsurprisingly, the United States remained at the top for global sales, representing 76% of buyers.
New Zealand saw a growth of 54.3% over last year, around 350 units for the year. Overall, customer retail orders nearly doubled last year compared to 2020.
Kiwi buyers tend to lean towards the V8-powered GT model, as figures showed about 85% of sales went that way. And despite the Mustang being praised for carrying on with the manual transmission, only about 10% of sales leave the showroom with an extra pedal.
Meanwhile, the Mustang Mach-E, the newest member of the Mustang family, also had a successful 2021 as one of the hottest products at Ford.
In addition to a strong first full-year of overseas sales, the Mustang Mach-E earned a trophy-case worth of press awards, including the North American Utility Vehicle of the Year, Car and Driver’s 2021 EV of the Year, 2021 Wards 10 Best award and a 2022 Kelley Blue Book Best Buy Award.
The Mustang Mach-E was also a finalist for the 2022 World Car of the Year.