Fourth time’s the charm for Kia

New Zealand Company Vehicle - - NEWS -

Kia has been named the num­ber one non-pre­mium au­to­mo­tive brand in the in­flu­en­tial JD Power 2018 Ini­tial Qual­ity Study (IQS) for the four th con­sec­u­tive year. For the 2018 edi­tion of the Ini­tial Qual­ity Study, JD Power ob­tained re­sponses from 75,712 cus­tomers of new 2018 mod­e­lyear ve­hi­cles who were sur­veyed on their ex­pe­ri­ences af­ter 90 days of own­er­ship. Ve­hi­cles were eval­u­ated on driv­ing ex­pe­ri­ence, en­gine and trans­mis­sion per­for­mance and a broad range of qual­ity is­sues re­ported by ve­hi­cle own­ers. Kia own­ers re­ported fewer is­sues com­pared to any other mass mar­ket brand, with 72 prob­lems per 100 ve­hi­cles. “To reach num­ber one was no mean feat back in 2015, but to con­tinue to be re­garded as the qual­ity leader among all mass mar­ket brands over four years leaves no doubt as to the high stan­dards across all Kia mod­els,” says Todd Mcdon­ald, gen­eral man­ager of Kia Mo­tors New Zealand. The Kia Soul headed the Multi-pur­pose Ve­hi­cle cat­e­gory for the four th year run­ning. Other cat­e­gory win­ners were the Kia Sorento, which emerged as the top Mid­size SUV and Rio, which beat its Small Car ri­vals. A trio of Kia mod­els took out sec­ond place in their re­spec­tive cat­e­gories – the Kia Op­tima, Sportage and Car­ni­val– while the Cer­ato was among the top cars in the Com­pact Car class.

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