Mazda cel­e­brates 50 mil­lion mile­stone

New Zealand Company Vehicle - - BRIEFS -

Mazda Mo­tor Cor­po­ra­tion has an­nounced that cu­mu­la­tive pro­duc­tion in Ja­pan reached 50 mil­lion units in early 2018. The 50 mil­lion-unit mile­stone was achieved 86 years and seven months af­ter Mazda pro­duced its first three-wheeled truck in Oc­to­ber, 1931. Mazda New Zealand man­ag­ing direc­tor David Hodge, says to achieve the mile­stone is tes­ta­ment to the com­pany’s fo­cus on in­no­va­tion which has en­abled it to con­tinue to grow in an ever in­creas­ingly com­pet­i­tive global mar­ket. “You only need to look at the ro­tary en­gine, the MX-5 and more re­cently, the Mazda SUV range to see why the com­pany has such a long and proud his­tory. The de­vel­op­ment of new and flexible pro­duc­tion tech­niques in­clud­ing mixed pro­duc­tion lines, has also en­abled it to adapt quickly to change and re­main com­pet­i­tive. This is set to con­tinue well into the fu­ture.” Mov­ing for­ward, Mazda will con­tinue to build a strong brand through a va­ri­ety of ini­tia­tives. Plants in Hofu and Hiroshima will con­tinue to evolve and act as par­ent fac­to­ries, rapidly de­ploy­ing their tech­nolo­gies and skills to Mazda’s over­seas plants. Mazda be­gan its jour­ney as an au­tomaker in 1931, when it started pro­duc­ing three­wheeled trucks in Hiroshima. In 1960 it com­menced pro­duc­tion of the R360 Coupe mi­cro-mini, mark­ing a bold en­try into the pas­sen­ger car mar­ket. This was fol­lowed in 1967 with the Mazda Cosmo – the first pro­duc­tion ve­hi­cle to fea­ture a ro­tary en­gine. Ve­hi­cle man­u­fac­ture started at Hofu Plant in Ya­m­aguchi in 1982, and do­mes­tic pro­duc­tion du­ties have since been shared be­tween the Hofu and Hiroshima Plants. Mazda aims to sell 1,660,000 cars this fis­cal year. It is also es­tab­lish­ing a global pro­duc­tion frame­work ca­pa­ble of man­u­fac­tur­ing two mil­lion units an­nu­ally by fis­cal year end­ing March 2024. Mass-pro­duc­tion of ve­hi­cles fea­tur­ing next-gen­er­a­tion tech­nolo­gies and de­sign, is slated to star t in 2019, and the com­pany will con­tinue ex­pand­ing its pro­duc­tion frame­work to get cars to cus­tomers as quickly as pos­si­ble.

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