Mazda announces electrification and connectivity strategies

Mazda Motor Corporation has announced electrification and connectivity strategies that build on the company’s human-centered development philosophy.

“They say that the automotive industry is undergoing a once-in-a-century transformation. At Mazda, we see this as an opportunity to create a new car culture,” said Akira Marumoto, Mazda’s Representative Director, President and CEO. “New trends and technologies in connectivity, autonomy, sharing and electrification offer new possibilities for creating ever more attractive cars.”

Electrification Technologies

Mazda will strive to reduce carbon dioxide emissions and enhance the joy of driving by deploying compact, lightweight electrification technologies while refining the internal combustion engine, forecast to power the majority of new cars for many years to come. The company will introduce electric vehicles as the optimal solution in regions that generate a high ratio of electricity from clean energy sources or restrict certain vehicle types to reduce air pollution. • Mazda will deploy some form of electrification in all production vehicles by 2030. • By 2030, Mazda expects that internal combustion engines combined with some form of electrification will account for 95 percent of the vehicles it produces and battery electric vehicles will account for 5 percent. • In-house development of electric vehicles will leverage the advantages of electric drive systems and be guided by Mazda’s unique humancentered development philosophy. • Mazda will develop two battery electric vehicles, one powered solely by battery and another that pairs a battery with a newly developed range extender powered by Mazda’s small, lightweight and exceptionally quiet rotary engine, which can make multiple electrification technology solutions possible via a shared packaging layout. • The rotary-powered range extender is designed to also burn liquefied petroleum gas and provide a source of electricity in emergencies.

Connectivity Technologies

Mazda will develop technologies to connect people by facilitating the sharing of experiences and feelings through cars. This will: • Contribute to the resolution of social issues by connecting people and society through connectivity technologies. • Link connectivity with model-based development and reflect the results in future product development, improving quality and customer satisfaction. • Leverage the alliance with Toyota Motor Corporation in the development of connectivity technologies.