Ford think­ing deal­er­ships

New Zealand Company Vehicle - - NEWS -

In ad­di­tion to its raft of new mod­els be­ing in­tro­duced over the next few months, Ford is re­defin­ing the ve­hi­cle buy­ing con­sumer ex­pe­ri­ence with two new-for­mat dealer stores in Auck­land and Welling­ton. The two new Ford Stores on the North Shore in Auck­land and on Welling­ton’s wa­ter­front, are de­signed to op­ti­mise the Ford cus­tomer ex­pe­ri­ence and cater to what Ford sees as a rapidly chang­ing cus­tomer pro­file and di­verse set of cus­tomer ex­pec­ta­tions. Man­ag­ing Di­rec­tor Si­mon Ruther­ford ex­plains that when it comes to the Ford Con­sumer Ex­pe­ri­ence, the com­pany and its deal­ers are trans­form­ing to meet and ex­ceed cus­tomers’ ex­pec­ta­tions at all points.

The Ford Store by North Har­bour Ford

The tech­nol­ogy-led, cus­tombuilt 2,000m² cli­mate-con­trolled show­room, can com­fort­ably house as many as 40 ve­hi­cles in­doors. “The con­cept be­hind the store re­volves around the premise that vis­i­tors are not merely cus­tomers, but guests,” says Steve Fraser, North Har­bour Ford Dealer Prin­ci­pal. “We de­signed the Store specif­i­cally around this no­tion, aim­ing to re­de­fine the guest ex­pe­ri­ence through a range of in­no­va­tions, in­clud­ing trans­form­ing tra­di­tional sales roles into brand am­bas­sador roles, re­mov­ing desks from the show­room and equip­ping staff with ipads rather than desk­top com­put­ers.” Sup­ported by Ford New Zealand and Ford Asia Pa­cific, The Ford Store by North Har­bour Ford will in­clude in­ter­ac­tive and touch­screen tech­nol­ogy al­low­ing guests to build, cus­tomise and com­pare their own Ford ve­hi­cles.

Ford Link by Cap­i­tal City Ford

Lo­cated on the ground floor of Welling­ton’s new wa­ter­front PWC Cen­tre, the Ford Link will have a wel­com­ing café­like am­bi­ence, en­joy­ing un­in­ter­rupted light and views of the in­ner har­bour. “The in­ten­tion of the Ford Link Store was to cre­ate a re­tail ex­pe­ri­ence that would ap­peal and be con­ve­nient to Welling­to­ni­ans work­ing in the CBD or en­joy­ing our wa­ter­front,” said Matt Car­man, Cap­i­tal City Ford Dealer Prin­ci­pal. Ford Gen­eral Mar­ket­ing Man­ager, Cameron Thomas, says the launch of the two new stores is part of the larger con­sumer ex­pe­ri­ence ini­tia­tive launched last year. “They send a very clear sig­nal that Ford is chang­ing the way we do busi­ness and im­prov­ing the Ford cus­tomer ex­pe­ri­ence.”

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