Global Toyota enjoys a strong local reputation

In the recently released 2019 Colmar Brunton Corporate Reputation

Index, in partnership with Wright Communications, Toyota New Zealand is the only international brand to figure in the top 10 companies.

It is also the only vehicle supplier in the top 20 most reputable companies.

Sitting in fourth position amongst Kiwi brand icons such as Air New Zealand and The Warehouse is great news for Toyota and reaffirms its decades-long commitment to

New Zealand and providing Kiwi motorists with reliable and affordable vehicles.

Notably the Colmar Brunton Corporate Reputation Index measures four standard attributes to arrive at a total reputation score.

Toyota scored highly on all four attributes of leadership/success, fairness, trust and responsibility.

Toyota NZ Chief Executive Alistair Davis said Toyota was thrilled to be ranked so highly alongside local brands. “After such a major change to the way we do business last year with the Drive Happy Project, we are thrilled that consumers still have trust in Toyota as a brand.”

The Drive Happy Project introduced a haggle-free fair and transparent price (including all on-road costs), a centralised stock system, a configure-your-own vehicle website, and a seven-day money-back guarantee policy.

In the key reputation attribute of fairness, Toyota registered the third highest score (113), after Pak’n’save (123) and The Warehouse (115). These three brands are known for their strong value proposition and create a sense of fair pricing about the company.