New Zealand D-Photo

PHOTO NEWS DESK

All the latest photograph­y news straight off the wire

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NEW TAMRON TELEPHOTO ZOOM

Tamron claims the title of lightest and most compact largeapert­ure telephoto zoom lens in its class with a new lens designed for Sony E-mount full-frame mirrorless cameras. The Tamron 70–180mm f/2.8 Di III VXD features a compact and lightweigh­t design to balance the slight system it is designed to work with, boasting optical constructi­on comprising several special lens elements for excellent imaging performanc­e.

With a very short 0.85m minimum object distance and newly developed voice-coil extreme-torque drive (VXD) linear motor focus mechanism, the telephoto is versatile, quick, and quiet.

NEW FUJI WIDE PRIME

Fujifilm has bolstered its GF lens series, designed for the GFX large-format camera system, with a fresh wideangle prime lens.

The Fujinon GF 30mm f/3.5 R WR lens has a 35mm equivalent focal length of 24mm, is made up of 13 lens elements in 10 groups — including two aspherical elements and two extra low dispersion (XLD) elements — and boasts a light, weatherpro­of design.

The lens also offers an internal focus system for silent shooting, weighs just 510g, and has had focus breathing reduced to 0.05 per cent, making it ideal for video.

RICOH GOES STREET

Ricoh’s popular fast compact GR III model is now available in a flash new Street Edition.

With an attractive metallic-grey finish, the fixed-prime compact remains mostly the same under the hood except that a new Full Press Snap feature has been included that combines LCD focus with a full shutter press.

The Street Edition also includes a compact, detachable viewfinder and hand strap designed to optimize street shooting.

Quantities of this limited-edition model are limited and New Zealand’s allocation is even more so, so get in quick.

FAREWELL TO OLYMPUS?

After 84 years as one of the iconic brands of the photograph­y industry, Olympus has announced that it is selling off its camera division.

The company has signed a memorandum of understand­ing that will see the camera side of its business sold to the investment company Japan Industrial Partners. “Olympus has implemente­d measures to cope with the extremely severe digital camera market, due to, amongst others, rapid market shrink caused by the evolution of smartphone­s,” the company reports.

The company will continue to operate its camera division until the close of the deal, scheduled for 30 September. It is unclear at this point whether this is the end of the road for Olympus-brand cameras or if they will continue in some capacity under the new owners.

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