New Zealand D-Photo

NEW IRIS AWARDS FOR A CHANGED WORLD

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Kaye Davis, chair of the

New Zealand Institute of Profession­al Photograph­y’s (NZIPP) Honours Council, outlines how the Iris Profession­al Photograph­y Awards has evolved to suit today’s challenges

Wow, what a start to 2020! Covid-19 has certainly had a massive effect on our lives and impacted how we do things. We all know and have felt the impact of this within the creative sector, but, as creatives, we have the ability to problem-solve, adapt, and realign ourselves when things are tough. Creative outlets can be a valuable tool for helping us through challengin­g times, and the purpose and function of the Iris Profession­al Photograph­y Awards has always been a forum for creative expression. This was a key factor in ensuring that the Iris Awards went ahead this year and the reason that a decision was made very early on to run the 2020 Iris Awards as an online event. While that has posed massive challenges for us, it has also brought great opportunit­ies; in particular, bringing the photograph­ic community together and making 2020 memorable in a really positive way. Along with the new, streamline­d entry process, the most significan­t aspect for entrants this year is the reduced cost associated with entering. In addition, with entrants not being able to shoot as normal, we’ve also loosened the rules, allowing entrants the opportunit­y to revisit their archives and submit images that would have fallen outside of the normal image-capture time frame. If you’ve never entered before, this is the perfect time to give it a go. There’s 14 different categories to choose from, intended to inspire and challenge the talents of both national and internatio­nal photograph­ers. You can check out the Iris Awards Call for Entries, and follow the link to enter, at irisawards.com.

Our suppliers and sponsors have also been hugely impacted by this unpreceden­ted global event. Despite these financiall­y difficult times, it has been incredibly heart-warming to see the backing and support our sponsors continue to show for the industry and this event, with some incredibly generous prizes on offer. So, as has been the call and response from so many across the nation, on sites such as New Zealand Made Products, please get to know and support our amazing sponsors and buy local. While we can’t all be together in person for the Iris Awards 2020, we can still make it something special. Follow the NZIPP Facebook page for news and updates. We look forward to bringing you the live-streamed online judging from Thursday, 20 August, with an amazing pool of national and internatio­nal judges. We wish everyone all the very best with their entries!

 ??  ?? SARAH CALDWELL, COMMERCIAL CATEGORY WINNER, NZIPP IRIS AWARDS 2019
SARAH CALDWELL, COMMERCIAL CATEGORY WINNER, NZIPP IRIS AWARDS 2019

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