New Zealand Golf Magazine
GOLF NEW ZEALAND IS BORN
NZ Golf has been renamed Golf New Zealand and has coincided with a new logo and a brand new website.
According to Golf NZ, the move reflects the organisation’s primary focus being on the game of golf and lines up with the organisation recently developed a new 2020 – 2025 strategic direction entitled “Enriching Lives Through Golf.”
The new brand, which includes the Koru as its lead symbol, reflects the future of golf is about new growth, being welcoming, inclusive, supportive, encouraging, and always moving forward.
The Koru symbol blends Maori culture into the fabric of Golf New Zealand and is the champion of the new brand. The new logo will be accompanied by the Te Reo translation of Korowha Aotearoa to reflect the sport’s connection with New Zealand and Maori.
An updated website accompanied the launch of the new brand, which includes faster and easier access to all of the sport’s events, news and club features.