New Zealand Golf Magazine

GOLF NEW ZEALAND IS BORN

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NZ Golf has been renamed Golf New Zealand and has coincided with a new logo and a brand new website.

According to Golf NZ, the move reflects the organisati­on’s primary focus being on the game of golf and lines up with the organisati­on recently developed a new 2020 – 2025 strategic direction entitled “Enriching Lives Through Golf.”

The new brand, which includes the Koru as its lead symbol, reflects the future of golf is about new growth, being welcoming, inclusive, supportive, encouragin­g, and always moving forward.

The Koru symbol blends Maori culture into the fabric of Golf New Zealand and is the champion of the new brand. The new logo will be accompanie­d by the Te Reo translatio­n of Korowha Aotearoa to reflect the sport’s connection with New Zealand and Maori.

An updated website accompanie­d the launch of the new brand, which includes faster and easier access to all of the sport’s events, news and club features.

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