Ex-logger heads TransDiesel forestry sales
FORMER LOGGER EWEN SATHERLEY is now heading Volvo and Sennebogen equipment sales in the New Zealand forestry sector for TransDiesel.
The newly created position of Timber & Material Handling National Product Manager at TransDiesel, which distributes Volvo and Sennebogen, signals the company’s strength and commitment within New Zealand’s forestry market.
Mr Satherley will continue to be based in Taupo, servicing his customers in the central North Island, but will now oversee the company’s sales of products into the forestry and timber handling sector across all regions. These products include Volvo log loaders, excavators and forestry carriers, as well as the Sennebogen range, such as the high stackers used at various ports and mills across New Zealand.
“We’re looking to increase Volvo and Sennebogen forestry sales around the country beyond the areas where they’ve been traditionally strong. My job is to provide greater knowledge and support for the Territory Managers – spending time out in the regions on a regular basis,” says Mr Satherley.
“We have a strong product line-up with Volvo, especially now the forest carriers have been introduced and the newly launched EC380 is going to be a big help in that respect.”
Mr Satherley comes from a family with extensive forestry, earth-moving and transport experience and has built his credentials in the industry throughout his entire life. This includes 30,000hrs and 11 years operating a harvester for Willie Tutaki in the central North Island, before joining Titan Plant in a sales role in 2008 prior to TransDiesel taking on the Volvo product line seven years ago. Ewen holds two NZQA national certificates in forestry, one for log loading and one for mechanised harvesting, adding to his wealth of knowledge and expertise in this area.
NZL