New Zealand Marketing - - Shorts -


One of a large num­ber of acronyms de­scrib­ing var­i­ous lifestages. This one stands for ‘kids in par­ents’ pock­ets erod­ing re­tire­ment sav­ings’. And with the rise of the ‘boomerang gen­er­a­tion’ who seem happy to live with/sponge off the olds, it’s be­com­ing more com­mon. See also: Henry (high earn­ing, not rich yet), Dink (dual in­come, no kids) and yuppie (young ur­ban pro­fes­sional).


Sick of be­ing a mere key­note speaker? Im­press your busi­ness col­leagues by telling ev­ery­one you’re one level above that and have been con­firmed as the loc­knote speaker.


Back in the day, if you were on the ra­dio or TV, it was all about sound­ing classy by mim­ick­ing the re­ceived pro­nun­ci­a­tion of our Bri­tish fore­bears. These days, things are a lot more ca­sual on the air­waves and that’s led to what some be­lieve is an epi­demic of ‘creaky voice’ in broad­cast­ing. And for some, it has an im­pact on how au­thor­i­ta­tive the speaker sounds. Although as one re­searcher said: “If peo­ple are hav­ing a prob­lem with these re­porters on the ra­dio, what it means is they’re old”.


As Os­car Wilde re­put­edly said, real friends stab you in the front. Grinfuckers do not. In­stead, they say nice things to your face dur­ing the meet­ing and then throw you to the wolves af­ter­wards.

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