BUILDING A MARKETING TEAM THAT WORKS TOGETHER

Sonia Slattery Done by Friday

Building a team of highly motivated workers that possess the drive and technological skillset necessary to achieve your end goals is harder than you might expect. With these three tips, you’ll have the power to transform even the most discordant community into a smooth, focused, and in sync operation.

KEEP IT POSITIVE

Everyone complains from time to time, but a toxic environment breeds negativity. Even when times get tough, it’s important to keep your chin up and encourage your team to succeed. By promoting positivity, highlighting accomplishments, providing constructive criticism, and keeping morale up (even when things aren’t perfect), you can ensure your team members will always be willing to stand tall for your mission.

SET CLEAR GOALS

If the end goal of what you’re working toward is unclear, it’s highly unlikely anyone will meet your expectations. Like any good game plan, you need to plan your strategy before approaching a marketing goal. Bring your team into the scrum and let them know what you’re looking for, when you need it to be accomplished, and what positions you need to be filled.

KEEP YOUR DOOR OPEN

As a leader, providing a confidential, caring sounding board to your team can be a valuable asset and open the lines of communication when needed. By serving as an authority when things aren’t perfect, you’re more likely to see positive behaviour when the sailing is smooth.

A great marketing team can make or break your progress no matter what you’re trying to accomplish. With the right resources you can learn everything you need to know to make leadership as seamless and streamlined as possible.