CASE STUDY

Kim Versfeld, head of customer engagement, senior marketer and NZDM Award Winner

“As marketers, we are seeing disruptions that are radically changing marketing team structures, what marketers do and the strategy that drives us. We're seeing marketers leading large customer and digital focused projects, with increasingly more cross functional groups of people. Increased focus on customer is blurring of the lines with customer experience seeing the breaking down of traditionally siloed business units of technology, customer and marketing with new roles appearing that bring together customer experience and digital responsibilities. It’s now imperative to keep up with new trends. Completing the Certificate of Digital Marketing inspired me to take charge of my learning, to be more proactive and to make learning part of what I do every day. It provided the foundation, which helped me to understand the impact of new trends and grew my confidence to try new things. I come back often to build on what I learned to grow my knowledge over time.”