New Zealand Marketing

The best of the bunch

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May was a busy month for industry awards but the hangovers didn’t stop people taking to the Stoppress comment section to have their point heard, and when ASB and Saatchi & Saatchi confirmed they were ending their partnershi­p, things really heated up. We pick out some of the best comments from the thread:

The reality is Goldstein remains more impactful than anything they’ve done since. Clever Kash etc is nice, but nothing like a proper brand positionin­g that gets consistent­ly built over time. Saatchi tried to save it with an old-school ECD ... too late. - FAIR CALL

They have produced some bloody great work for them! Snap Scholarshi­ps and Clever Kash were some of the strongest campaigns to hit the market. They should be roud.” p - ANONYMOUS

Every agency has its up and downs. Sometimes adversity creates opportunit­y and sometimes it’s good to part ways with a client you’ve had for a long time. New beginnings and all that. Chin up

friends.” Saatchis, you have - COMPETITIV­E BUT FRIENDS

Yes and now the new agency is franticall­y recruiting to service the client... shot gun to say the least.” - MC

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