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Right now is ar­guably the most im­por­tant time there has ever been for the mar­ket­ing pro­fes­sion to play its part in New Zealand busi­ness suc­cess. Man­ag­ing the ex­po­nen­tial rate of dig­i­tal trans­for­ma­tion and the im­pli­ca­tions for cus­tomer ex­pe­ri­ence, for most busi­nesses, sits with mar­ket­ing. We are see­ing the cre­ation of new roles in mar­ket­ing de­signed to bridge the tra­di­tional gap be­tween IT, cus­tomer ser­vice, sales and mar­ket­ing. It’s ex­tremely ex­cit­ing for the mar­ket­ing pro­fes­sion.

Last month, I was for­mally ap­pointed CEO, af­ter act­ing in the role for the pre­ced­ing three. My first pri­or­ity has been to meet with our mem­bers across New Zealand to check that we are de­liv­er­ing value to the mem­ber­ship through align­ment of the prod­ucts and ser­vices we pro­vide against the evolv­ing needs of our mem­ber­ship, and the chang­ing en­vi­ron­ment men­tioned above.

As a re­sult, we now have a very clear vi­sion to de­liver on for the mar­ket­ing com­mu­nity:

Your De­vel­op­ment

· Cre­at­ing and fa­cil­i­tat­ing cer­tifi­cate and

di­ploma cour­ses · In­vest­ing in the de­vel­op­ment and run­ning of short cour­ses · Run­ning im­pact­ful con­fer­ences and events for mar­keters · Re­sources and tool­kits de­signed specif­i­cally for mar­keters · Ac­cess to up-to-date con­tent rel­e­vant to mar­keters

Con­nected Com­mu­nity

· Net­work­ing events that put you in touch

with the right peo­ple and or­gan­i­sa­tions · Cre­at­ing part­ner­ships with lo­cal and in­ter­na­tional or­gan­i­sa­tions to im­prove your con­nec­tions · North­ern, south­ern and cen­tral re­gional

groups to sup­port your con­nec­tions · Ad­vice on mar­ket­ing is­sues · A stu­dent en­gage­ment pro­gramme

Your Voice

· Ad­vo­cacy on crit­i­cal mar­ket­ing is­sues and

in­flu­ence for mar­keters · Pro­mot­ing the pro­fes­sion to the mar­ket­place · Cre­at­ing a ca­reer path­way for mar­keters in New Zealand and over­seas We couldn’t do the work we do with­out the sup­port of our prin­ci­pal busi­ness part­ners who give back a tremen­dous amount to the mar­ket­ing pro­fes­sion. In line with this, I am de­lighted to an­nounce the re­newal of the prin­ci­pal busi­ness part­ner­ship be­tween the Mar­ket­ing As­so­ci­a­tion and long-stand­ing part­ner Ubiq­uity. Ubiq­uity was re­cently ac­quired by Qri­ous (a data an­a­lyt­ics soft­ware prod­uct com­pany within the Spark Ven­tures port­fo­lio) so you’ll see the Qri­ous brand along­side the Ubiq­uity one over the com­ing months. We are look­ing for­ward to con­tin­u­ing the strong part­ner­ship with Qri­ous, and to­gether we are work­ing on in­tro­duc­ing in­no­va­tions to the way the MA en­gages with our mem­bers over the com­ing years.

It also gives me great plea­sure to wel­come back Loy­alty New Zealand as a prin­ci­pal busi­ness part­ner. It’s an ex­cit­ing time for Loy­alty New Zealand - they cel­e­brate their 21st birth­day this month and we are look­ing for­ward to work­ing with their new CEO, Lizzy Ry­ley, and the Loy­alty New Zealand teams in Auckland and Wellington.

To all our mem­bers – we greatly value the con­tact and feed­back you give us every day. We have our an­nual mem­ber­ship sur­vey go­ing out this month and I’d like to en­cour­age you to com­plete it so we con­tinue to fo­cus on what mat­ters most to you.

Have a great last quar­ter of 2017. I hope to see you at one of our events over the com­ing months.

Tony Mitchell CEO, Mar­ket­ing As­so­ci­a­tion of New Zealand

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