RETAIL INDUSTRY

KEY INSIGHT

While retailers are considered to be quite traditional in their approach to marketing, there are some signs that’s changing as Countdown shines in digital and Pak‘ nsave stands alone as a creative brand. With that in mind, it’s no surprise the two are considered to be the most effective of the bunch. Somewhat unsurprisingly, Briscoes, which has remained loyal to the Briscoes’ Lady for decades, was considered the most traditional among the retail brands.

TOP PERFORMER

Pak‘ nsave