RE­TAIL IN­DUS­TRY

New Zealand Marketing - - Insight Creative -

KEY IN­SIGHT

While re­tail­ers are con­sid­ered to be quite tra­di­tional in their approach to mar­ket­ing, there are some signs that’s chang­ing as Count­down shines in dig­i­tal and Pak‘ nsave stands alone as a cre­ative brand. With that in mind, it’s no sur­prise the two are con­sid­ered to be the most ef­fec­tive of the bunch. Some­what un­sur­pris­ingly, Briscoes, which has re­mained loyal to the Briscoes’ Lady for decades, was con­sid­ered the most tra­di­tional among the re­tail brands.

TOP PER­FORMER

Pak‘ nsave

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.