INSURANCE INDUSTRY

KEY INSIGHT

Insurance is a serious subject, which is why it comes as little surprise that all the brands in this category scored highly in the traditional aspect. However, none were as effective at balancing that tradition with creativity as the AA. It seems that it sometimes pays to add a few puppies to an insurance ad. Beyond the AA, there was very little separating the other insurance brands, with the respondents’ perceptions confirming that most businesses operating in this space are generally not all that creative.

TOP PERFORMER AA