FMCG INDUSTRY

KEY INSIGHT

This category was utterly dominated by the two homegrown companies, which scored high in terms of futurefocus, creativity, strategic thinking, cohesiveness and effectiveness. This could largely be attributed to these organisations having the freedom to develop campaigns specific to the local market, without having orders passed down from the international head office. The opposite seems to be true of the likes of Wattie’s and Pepsi, which both leaned heavily toward the traditional side and were not perceived as effective.

TOP PERFORMER

Lewis Road Creamery