Fear of change

New Zealand Marketing - - Insight Creative -

“Not want­ing to break with tra­di­tion in the cat­e­gory and an un­will­ing­ness to be first.”

“Fear of some­thing not work­ing, and fear of look­ing like you made a mis­take.”

“Cul­tur­ally there is a fear of fail­ure and a fear it will lead to job loss.”

“Lack of em­pow­er­ment of mar­ket­ing team mem­bers to take risks. Lack of a com­mit­ment to test and learn.”

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.